Trackside Live! Man do I miss that show! Used to watch that religiously.
As far as millennials go, well, I am one. I see both sides of the coin. I went to the New Hampshire truck race last fall with a couple friends, brought a bunch of light beer, I ate chicken fingers and clam chowder that I bought at the track, and had a great time. There's nothing wrong with low key style food and drinks to me.
BUT. Millennials are very value driven. We don't, on average, have a lot of spending money, yet we want a good experience. When you pay a ludicrous amount of money for a bleacher seat, and then get charged a ton of money for cheap and greasy food on top of it, I totally understand why people in their 20s aren't really going to Cup races. The reason why we went to the truck race and not the Cup race was because the Cup race was just too damn expensive. We went home that night, about a six hour drive away, and then I watched the Cup race the next day on my couch. My friends and I are 23. That's a problem.
The cost of entry is too high. Spending a whole race weekend at the track is absurd. They're charging premium prices but you aren't getting a upscale experience. As the article said, you need to enhance the live experience with better food and drinks. I like the idea of standing room and having an on-track tailgating experience. The Talladega infield is a legend all its own, so why aren't more tracks trying to capture a similar experience?
Like I said, the value just isn't there. I would honestly rather stay at home, knock back some cold ones and eat wings with friends and watch on TV. It's much cheaper, more convenient, and I find it hard to follow a race without a scanner and by the way that only costs more money. Money money money. They're pricing themselves out of the market.
This concludes my rant.
