H
Happy29
Guest
It’s a matter of loyalty… Despite all the attention surrounding the announcement of Nextel’s foray into NASCAR in next year, the telecommunications company has only been mentioned one time ($41,000) during Winston Cup Series event telecasts this season. Casey Mears’ winning of both ARCA RE/MAX Series races held at Pocono Raceway this season proved extremely profitable to his sponsor Target. The retailer rang up more than an hour of on-camera time and secured 41 mentions during the Speed Channel race telecasts, good enough for the nearly $200,000 in comparable exposure value and top five status among the series’ primary sponsors. Weighing in with more than $47 million of combined exposure value at mid-year was NASCAR Winston Cup Series and Busch Series team sponsor Stacker2. Robby Gordon’s annual double dip at the Indianapolis 500 and Coca-Cola 600 led to an exposure payout of more than $2.2 million. Gordon’s 22nd place finish in the Indy 500 brought in $878,150 for his sponsor Archipelago, while his 17th place showing in the nightcap Coca-Cola 600 landed Cingular Wireless $1,336,600. On the day, Gordon averaged nearly $2,015 of television exposure value per racing mile for his two main sponsors.
Year-To-Date Top-5 NASCAR Winston Cup Team Sponsors
1) Budweiser $143.6*
2) NAPA At. Pts. 69.2
3) Lowe's 61.1
4) UPS 60.1
5) Cingular Wireless 49.0
*Comparable exposure value reflected in millions. Values based on clear, in-focus exposure time and verbal references received during event telecasts through the Sharpie 500.
Year-To-Date Top-5 NASCAR Winston Cup Team Sponsors
1) Budweiser $143.6*
2) NAPA At. Pts. 69.2
3) Lowe's 61.1
4) UPS 60.1
5) Cingular Wireless 49.0
*Comparable exposure value reflected in millions. Values based on clear, in-focus exposure time and verbal references received during event telecasts through the Sharpie 500.
