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NBC’s coverage of NASCAR’s Pepsi 400 from Daytona International Speedway was watched by 20 million viewers and earned a 6.0 national rating/13 share, a gain of 15 percent over last year’s 5.2/12 on Fox, according to Nielsen Media Research. This also marks the fifth time in three years that NASCAR on NBC has cracked a six national rating. The rating built throughout the race and peaked with a 7.1/15 from 10-10:24pm/et as rookie Greg Biffle took the Pepsi 400 checkered flag to score his first NASCAR Winston Cup victory. The Pepsi 400’s 15 percent ratings increase starts the 2003 NASCAR on NBC & TNT season in impressive fashion and continues two years of significant ratings growth. NASCAR on NBC & TNT experienced a 59 percent increase from 2000
