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TonyB
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http://www.sptimes.com/2004/03/14/Sports/R...ntinues_r.shtml
NASCAR officials on Saturday told Naples-based Arnold Motorsports that it would have to remove the logos of its primary sponsor, Redneckjunk.com, from Derrike Cope's No. 50 Dodge.
NASCAR said through spokesperson Herb Branham: "We just didn't feel like that projected the proper image of our sport."
Redneckjunk.com sells used sporting goods and auto parts.
NASCAR has become increasingly image-conscious as it attempts to broaden its demographic reach beyond the Southeast. Three cars will start today's Nextel Cup race sponsored by beer companies, however, including Dale Earnhardt Jr.'s No. 8 Chevrolet, which also bears advertising from a firearms company. Joe Ruttman's No. 09 Dodge is sponsored by a casino.
NASCAR officials on Saturday told Naples-based Arnold Motorsports that it would have to remove the logos of its primary sponsor, Redneckjunk.com, from Derrike Cope's No. 50 Dodge.
NASCAR said through spokesperson Herb Branham: "We just didn't feel like that projected the proper image of our sport."
Redneckjunk.com sells used sporting goods and auto parts.
NASCAR has become increasingly image-conscious as it attempts to broaden its demographic reach beyond the Southeast. Three cars will start today's Nextel Cup race sponsored by beer companies, however, including Dale Earnhardt Jr.'s No. 8 Chevrolet, which also bears advertising from a firearms company. Joe Ruttman's No. 09 Dodge is sponsored by a casino.