Top merchandise sellers in 2023

[rowdy3]

If it included online sales Dale would have been ranked 9th.

 

[virtualbalboa]

I'm sure NASCAR is very happy that the #1 merch seller is NASCAR. The drivers? Probably less enthused.

 

[Charlie Spencer]

If it included online sales Dale would have been ranked 9th.

Okay, if these numbers don't include online sales, what do they include? Just trackside haulers?

 

[FLRacingFan]

I'm sure NASCAR is very happy that the #1 merch seller is NASCAR. The drivers? Probably less enthused.

I’d imagine the diamond anniversary merch was a big part of that, although I’m not sure how that compares historically. Sounds as though trackside merch sales in general were up big though, and combined NASCAR + driver merch sales were at a high since 2015.

NASCAR continues to rev up its licensing efforts, building out new ideas and its cool factor

NASCAR declined to reveal overall licensing revenue, but the 2023 season saw trackside sales climb nearly 27% year over year, the highest combined sales of NASCAR and driver merchandise since 2015, according to information reviewed by Sports Business Journal. Per-caps were up 11.7%. Trackside...

www.sportsbusinessjournal.com

 

[2 Sweet]

I'm sure NASCAR is very happy that the #1 merch seller is NASCAR. The drivers? Probably less enthused.

I would like to know the context behind these numbers. What does "NASCAR" entail, exactly? Every time I've been at the track, I would guesstimate at least 90% of the fans that are wearing racing-related apparel have driver/team specific merch.

 

[kkfan91]

But sure keep saying Chase is only winning most popular driver because of rigged online voting

 

[rowdy3]

I would like to know the context behind these numbers. What does "NASCAR" entail, exactly? Every time I've been at the track, I would guesstimate at least 90% of the fans that are wearing racing-related apparel have driver/team specific merch.

Anything that says nascar, 75th anniversary etc. I’ve always seen people buy nascar stuff at Daytona.

 

[Charlie Spencer]

I would like to know the context behind these numbers. What does "NASCAR" entail, exactly? Every time I've been at the track, I would guesstimate at least 90% of the fans that are wearing racing-related apparel have driver/team specific merch.

The merchandise purchased by those 90% is divided between fans of 40+ drivers. If NASCAR merchandise has only the remaining 10%, that's still more than Elliott's slice or any other single driver.

 

[AndyMarquisLive]

But sure keep saying Chase is only winning most popular driver because of rigged online voting

Those people would be idiots.

The TV ratings this year alone proved that Chase Elliott is the most popular driver by a country mile in NASCAR. Hell, half of this forum quit watching when Chase was out with an injury.

The problem is, Chase Elliott being the face of the sport is prohibitive to growth.

 

[Revman]

If it included online sales Dale would have been ranked 9th.

Truex as the highest Toyota driver? Wow. Would not have guessed that.

 

[Jorge De Guzman]

It’s crazy Dale Earnhardt is still top 15. It’s been 22 years since he was entered in a race but wow. The Earnhardt hats New Era released mid year last year sold so fast, I was happy to get a black Goodwrench Flat brim. Its kind of cool to see how popular he still is, I hope in a way the fans never forget him.

 

[MRM]

The problem is, Chase Elliott being the face of the sport is prohibitive to growth.

Yeah. And people thought Jimmie Johnson and Matt Kenseth were boring.

This is just for NASCAR sales. Larson sells a lot of merch at the dirt tracks.

 

[Old 97]

The merchandise purchased by those 90% is divided between fans of 40+ drivers. If NASCAR merchandise has only the remaining 10%, that's still more than Elliott's slice or any other single driver.

NASCAR's cut is actually MUCH larger. I've commented on this same topic ad nauseam and I hate "showing my work" but.........

Merchandise in NASCAR, explained

An attempt to dive into the very complex issue of NASCAR merchandise following a week of chatter on the topic. So, what’s this all about? On Tuesday, Kyle Larson tweeted something unusual. So…

jeffgluck.com

 

[AndyMarquisLive]

Yeah. And people thought Jimmie Johnson and Matt Kenseth were boring.

This is just for NASCAR sales. Larson sells a lot of merch at the dirt tracks.

If you factored in everything, Kyle Larson probably sells a ton more merchandise.

Chase Elliott and Kyle Larson are both boring, to be honest. The only thing about Larson is that he's the most talented driver in the history of circle track racing and he's fun to watch on track.

 

[Charlie Spencer]

he's fun to watch on track.

That's all I ask of them. I can get comedy elsewhere.

 

[MRM]

Chase Elliott and Kyle Larson are both boring, to be honest. The only thing about Larson is that he's the most talented driver in the history of circle track racing and he's fun to watch on track.

And that's the difference. Larson is such a talent in anything he races. And he least he smiles when we wins or runs well. Elliott looks as unexcited even when he wins.

 

[Charlie Spencer]

Elliott looks as unexcited even when he wins.

Well, you have to remember he's used to the thrills of snowboarding. And rehab; rehab is a hoot.

 

[acmerocket]

NASCAR's cut is actually MUCH larger. I've commented on this same topic ad nauseam and I hate "showing my work" but.........
this was great information ,thanks

Merchandise in NASCAR, explained

An attempt to dive into the very complex issue of NASCAR merchandise following a week of chatter on the topic. So, what’s this all about? On Tuesday, Kyle Larson tweeted something unusual. So…

jeffgluck.com

 

[FLRacingFan]