TV commercials are top of the line, can you imagine watching a race they break away to advertise the race your trying to watch?
Do any of those executives earn their pay??
Rick reports his own personal income. His company ('s) are all considered tax payers and report as individuals. ( deductions are another matter entirely.)
You should. RH may buy his own underwear but almost everything else is covered by an expense account in one form or another.
His businesses are strictly just that and they will pay sponsor dollars like every other company.