AndyMarquisLive
I love short track racing (Taylor's Version)
The Race Team Alliance is deepening its relationship with Wasserman to have the sports marketing agency look into the possibility of holding exhibition races, a potentially stunning development that suggests that NASCAR's biggest teams could organize their own events in the offseason.
Wasserman Managing Dir of U.S. Will Pleasants confirmed to SBJ on Tuesday that the agency has "been hired to explore exhibition race opportunities, both domestically and internationally, via a (request-for-information proposal) -- very exploratory."
The RTA is a coalition of NASCAR teams who come together to meet and address issues and opportunities in the sport. Every team that owns one of the sport's 36 charters are now RTA members. Wasserman was already working with the RTA to help the coalition understand its media value heading into NASCAR's upcoming rights cycle, for which formal negotiations will start in early 2023. The exhibition exploration is a new, incremental addition to the deal for Wasserman.
Race Team Alliance exploring exhibition races
www.sportsbusinessjournal.com