2025 NASCAR TV contract

League-owned and sport-specific networks aren’t exactly in great health right now, they’re all seeing accelerated decreases in distribution compared to national networks like USA and FS1 right now. NFL Network, NBA TV, MLB Network, you name and they probably lost several percentage points more of their subscriber base than everyone else in 2022. Can’t imagine NASCAR would be fare much better in the current environment.
 
League-owned and sport-specific networks aren’t exactly in great health right now, they’re all seeing accelerated decreases in distribution compared to national networks like USA and FS1 right now. NFL Network, NBA TV, MLB Network, you name and they probably lost several percentage points more of their subscriber base than everyone else in 2022. Can’t imagine NASCAR would be fare much better in the current environment.
Well, like I said, the ship on this probably sailed long ago. The time to do it was in the late 90's early 2000's when the first TV deals were being negotiated and NASCAR had more clout and bargaining power then they ever had before, since or likely ever again. There was a golden window of opportunity there, but the people making the decisions were short sighted and tunnel visioned. NASCAR would have even had a leg up on the streaming revolution IF they had their own network in place.
 
Well, like I said, the ship on this probably sailed long ago. The time to do it was in the late 90's early 2000's when the first TV deals were being negotiated and NASCAR had more clout and bargaining power then they ever had before, since or likely ever again. There was a golden window of opportunity there, but the people making the decisions were short sighted and tunnel visioned. NASCAR would have even had a leg up on the streaming revolution IF they had their own network in place.
It's simple. Nascar wasn't then and isn't now in the broadcasting business. They aren't in the tire business or the lodging business either. Neither is any other racing series in these businesses either. Flawed logic. Like saying the cleaners should be in the clothing business.
 
League-owned and sport-specific networks aren’t exactly in great health right now, they’re all seeing accelerated decreases in distribution compared to national networks like USA and FS1 right now. NFL Network, NBA TV, MLB Network, you name and they probably lost several percentage points more of their subscriber base than everyone else in 2022. Can’t imagine NASCAR would be fare much better in the current environment.
Don't let little things like facts get in the way of a good argument

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It's simple. Nascar wasn't then and isn't now in the broadcasting business. They aren't in the tire business or the lodging business either. Neither is any other racing series in these businesses either. Flawed logic. Like saying the cleaners should be in the clothing business.
So I guess most of all the major sports leagues and colleges conferences got it all wrong. Boy I'll bet THEY have egg on their faces..... I guess NASCAR better hurry up and sell MRN. Wouldn't want to own a media business. Exactly where has NASCAR's strategy gotten them? They are stuck with whatever programming time their "broadcast partners" want to give them and a line of networks where NASCAR programming was a key component pulled out from under then, to be replaced with channels where NASCAR is merely an afterthought. Do you REALLY think anyone in the day to day operation of the USA network gives a damn about NASCAR? Besides, the last time I looked, NASCAR was in the entertainment business, and I think a TV channel definitely qualifies as the entertainment business.
 
Cable TV is on life support and people think NASCAR should start a cable TV channel. You really can't make this $hit up!
Streaming like Amazon Prime, Peacock, HBO Max, Paramount Plus and WWE Network. Those are not cable networks
 
Cable TV is on life support and people think NASCAR should start a cable TV channel. You really can't make this $hit up!

I know, right?

Had a NASCAR TV channel been created 20 years ago and no TV deals made since that time, the sport would be in DIRE financial shape now. The TV $$$ is literally what is keeping this sport alive.
 
It could be similar to how to how fox and Amazon worked out a deal for Thursday Night Football NASCAR would make money off a contract deal and offer an incentive to FOX for a simulcast with Prime Video and Twitch
 
I know, right?

Had a NASCAR TV channel been created 20 years ago and no TV deals made since that time, the sport would be in DIRE financial shape now. The TV $$$ is literally what is keeping this sport alive.
I never said don't make a TV deal, I said don't turn EVERYTHING over to the whims of the TV networks and keep an ace in the hole. You could even have the network partners run the thing for you, but keep control of what ultimately gets shown there and have something that cannot get taken away from you.
 
So I guess most of all the major sports leagues and colleges conferences got it all wrong. Boy I'll bet THEY have egg on their faces..... I guess NASCAR better hurry up and sell MRN. Wouldn't want to own a media business. Exactly where has NASCAR's strategy gotten them? They are stuck with whatever programming time their "broadcast partners" want to give them and a line of networks where NASCAR programming was a key component pulled out from under then, to be replaced with channels where NASCAR is merely an afterthought. Do you REALLY think anyone in the day to day operation of the USA network gives a damn about NASCAR? Besides, the last time I looked, NASCAR was in the entertainment business, and I think a TV channel definitely qualifies as the entertainment business.

Those networks are all struggling now. And I've already outlined how they have more programming options available to them than a proverbial NASCAR TV would.

SPEED, which was effectively supposed to be a dedicated NASCAR channel when it relaunched in 2002, had to abandon the "NASCAR TV" thing after just a few years, and ended up having to pursue more and more reality TV programming before it became Fox Sports 1.
 
I never said don't make a TV deal, I said don't turn EVERYTHING over to the whims of the TV networks and keep an ace in the hole. You could even have the network partners run the thing for you, but keep control of what ultimately gets shown there and have something that cannot get taken away from you.

It's no different than other sports.

The NFL broadcast partners all get a say in which games they get to air. CBS and Fox can each "protect" certain games so they don't get moved to Sunday Night Football. NBC can have their SNF game moved to early afternoon to get a more desirable matchup. Even ESPN's Monday Night Football games have "flex scheduling."

The NFL had to move a meaningful, win-or-go-home, division championship game to a Saturday night a few weeks ago in order to get it on primetime, because NBC wanted the Lions/Packers game come hell or high water.

TV partners get a lot of say in every sport.
 
I never said don't make a TV deal, I said don't turn EVERYTHING over to the whims of the TV networks and keep an ace in the hole. You could even have the network partners run the thing for you, but keep control of what ultimately gets shown there and have something that cannot get taken away from you.
No network is going to give you any money unless you give them control.

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Oh, and by the way, Fox is a large part of why NASCAR is going back to North Wilkesboro. Fox wants the All-Star Race to be held at historic venues like North Wilkesboro.

Fox and NBC were THE primary drivers behind the schedule shakeups that have eliminated some god awful venues, reduced the number of races at other tracks fans don't like, and given us things like Los Angeles, Chicago, St. Louis, Austin, Milwaukee and IRP in Trucks, and so on. If the TV networks weren't so vocal about it, we'd probably still have two races at Texas, Pocono, Dover and Michigan and would still have a race at Kentucky. We probably wouldn't be having races in Chicago, St. Louis, Austin, and Los Angeles and we definitely wouldn't have North Wilkesboro back.
 
Oh, and by the way, Fox is a large part of why NASCAR is going back to North Wilkesboro. Fox wants the All-Star Race to be held at historic venues like North Wilkesboro.

Fox and NBC were THE primary drivers behind the schedule shakeups that have eliminated some god awful venues, reduced the number of races at other tracks fans don't like, and given us things like Los Angeles, Chicago, St. Louis, Austin, Milwaukee and IRP in Trucks, and so on. If the TV networks weren't so vocal about it, we'd probably still have two races at Texas, Pocono, Dover and Michigan and would still have a race at Kentucky. We probably wouldn't be having races in Chicago, St. Louis, Austin, and Los Angeles and we definitely wouldn't have North Wilkesboro back.
As well as possibly Portland, New York, or Iowa in the future
 
So I guess most of all the major sports leagues and colleges conferences got it all wrong. Boy I'll bet THEY have egg on their faces..... I guess NASCAR better hurry up and sell MRN. Wouldn't want to own a media business. Exactly where has NASCAR's strategy gotten them? They are stuck with whatever programming time their "broadcast partners" want to give them and a line of networks where NASCAR programming was a key component pulled out from under then, to be replaced with channels where NASCAR is merely an afterthought. Do you REALLY think anyone in the day to day operation of the USA network gives a damn about NASCAR? Besides, the last time I looked, NASCAR was in the entertainment business, and I think a TV channel definitely qualifies as the entertainment business.
What channels covers the stick n ball networks? It isn't the NFL but in name only. They just found a way to suck some more money out of the fans. The USA network IS because their sports network NBCSN FAILED, and these people are in the broadcasting business. 🤡 This year 10 races have been added to big NBC increased from 3 last year. Despite some here saying the numbers were close to NBCSN numbers of TV's in homes, hell if I know. A person such as myself would think looking at the obvious that USA isn't cutting it either because re runs of a crime show being replaced by Nascar is super simple to do I would think.
 
You know, I have the $4.99/month "ad-supported" Peacock Premium plan and I haven't seen a single ad on there except during live programming.

I don't get the hate for this platform.

Peacock and the Disney Bundle are the best deals in mainstream streaming media.
 
Amazon would open up a lot of possibilities.

Imagine AWS being implemented into Cup races. Tire temps, closing rates, driver lap times over the last 10 laps, and even fuel windows.

That would be an excellent way to showcase the technical and strategic aspects of stock car racing
 
Amazon would open up a lot of possibilities.

Imagine AWS being implemented into Cup races. Tire temps, closing rates, driver lap times over the last 10 laps, and even fuel windows.

That would be an excellent way to showcase the technical and strategic aspects of stock car racing

I'm mixed on this. I always thought it'd be cool to have certain real time data, like tire temps/wear and fuel range, but at the same time, I don't want teams having that kind of data.

NBC already has "Closing the Gap" and they do show best 10 lap runs during practice and stuff.
 
I'm mixed on this. I always thought it'd be cool to have certain real time data, like tire temps/wear and fuel range, but at the same time, I don't want teams having that kind of data.

NBC already has "Closing the Gap" and they do show best 10 lap runs during practice and stuff.
Easy solution: Make sure only NASCAR and the Prime Video production crew have access to it, NASCAR has transponders on the cars, why not a black box with telemetry data?
 
Easy solution: Make sure only NASCAR and the Prime Video production crew have access to it, NASCAR has transponders on the cars, why not a black box with telemetry data?

Teams monitor the TV broadcasts. There's a reason crew chiefs will tell NBC they're short on fuel when they're to the good by 55 laps lol.
 
Exclusive negotiating window ended yesterday so NASCAR has already started speaking with other parties, mostly in regards to a summer package of races to be placed on a streaming service. FOX and NBC extensions for the beginning and closing portions of the season could happen as soon as early summer.


NASCAR execs still haven’t decided how to structure a digital streaming package, waiting to hear plans suggested by companies like Amazon, Apple and Google/YouTube. It’s unlikely that NASCAR will offer its marquee events, such as the Daytona 500 or NASCAR playoffs, to a streamer.

Most likely, NASCAR will look to carve out a mid-summer package of races, similar to the six-race package TNT carried until 2014. The thought is that digital companies will have interest in these races that generally bring in solid TV audiences and have little competition from other sports.

Even though NASCAR let its exclusive negotiating window with Fox and NBC lapse, it still appears likely that it will renew with those two broadcasters, possibly by the end of June at the earliest. NASCAR prioritizes the reach that broadcasters provide for its early-season and end-of-season races. Fox and NBC have said they want to keep NASCAR. The question comes down to how much they are willing to pay. That appears to be the biggest issue right now between NASCAR and Fox/NBC.
 
Gimme that Weds night race after the MLB All Star Game when there is NOTHING on. Do it under the lights at Wilkesboro streaming on prime. Let’s go !
This is actually a GREAT idea. I would love a midweek night race. I acknowledge the previous one didn’t do well, but I think you carved out the perfect date.
 
Gimme that Weds night race after the MLB All Star Game when there is NOTHING on. Do it under the lights at Wilkesboro streaming on prime. Let’s go !

YES YES YES! I have been wanting that for years now. There's no football, no basketball, no baseball, no hockey whatsoever. Capitalize on that! Tues, Weds, Thurs, doesn't matter what day it falls on, there's literally nothing else going on. Pick a track, run it at night, and watch how successful it'll be.
 
YES YES YES! I have been wanting that for years now. There's no football, no basketball, no baseball, no hockey whatsoever. Capitalize on that! Tues, Weds, Thurs, doesn't matter what day it falls on, there's literally nothing else going on. Pick a track, run it at night, and watch how successful it'll be.
Dover may actually be pretty entertaining at night with no lights and all. :whoopee: :whoopee::flushed::owquitit::owquitit::pbjtime:
 
Gimme that Weds night race after the MLB All Star Game when there is NOTHING on. Do it under the lights at Wilkesboro streaming on prime. Let’s go !
that's something I'm really hoping that NASCAR does.

right now, as a non-baseball fan... I really have nothing to watch sports wise in the summer on a weeknight.

I think it'd be a TV success, but may be hard to sustain a large crowd at a racetrack on a wednesday night.
 

Would be very disappointing if Fox keeps its existing package. This sport needs to be treated like a serious sport to grow.
 
SBJ says Amazon is in the driver’s seat for the exclusive summer package right now.


such a great move for them as they build their sports portfolio ( they have some great great soccer documentaries' on Prime) as a 6 week NASCAR Summer package will lead right up to their set of NFL Thursday Night Games. I just hope this package doesnt involve Rick Allen and !! JEFF BURTON!!! , as I could get used to not getting yelled at over the entire course of the 2nd half of the year. Purely speculation on my part but I'd bet that something unique like a dirt race will be a part of those 6 weeks to get eye balls and credit cards onto Prime.
 
such a great move for them as they build their sports portfolio ( they have some great great soccer documentaries' on Prime) as a 6 week NASCAR Summer package will lead right up to their set of NFL Thursday Night Games. I just hope this package doesnt involve Rick Allen and !! JEFF BURTON!!! , as I could get used to not getting yelled at over the entire course of the 2nd half of the year. Purely speculation on my part but I'd bet that something unique like a dirt race will be a part of those 6 weeks to get eye balls and credit cards onto Prime.

The future is streaming and there are A LOT of people who have Prime but don’t have cable. NBC would be wise to utilize Peacock in their next contract. I would love ESPN to get back into the game because ESPN+ is so far ahead of other sports streaming platforms.

I really only have cable for NASCAR. If they moved to a streaming platform, I would ditch cable.
 
Amazon is the worst streaming service so it makes sense for them to stockpile sports rights.

I canceled Prime a while ago because Prime Video sucks and Prime delivery takes a week here anyway.
 
Amazon is the worst streaming service so it makes sense for them to stockpile sports rights.

I canceled Prime a while ago because Prime Video sucks and Prime delivery takes a week here anyway.

Prime delivery is great if you live in a city or near a transportation hub. As you said, their best bet for their streaming service is to become a sports streaming hub.
 
Prime delivery is great if you live in a city or near a transportation hub. As you said, their best bet for their streaming service is to become a sports streaming hub.

Even if they get NASCAR, it's not worth $20/month or whatever it costs to me. And I am not opposed to streaming. Netflix and Amazon are my red lines though ... both are extremely overpriced services. And half the **** on Prime Video comes with 20 minutes of commercials per hour.

The very existence of Amazon pisses me off nowadays. Takes a week to get anything delivered. Many products now, you can ONLY buy on Amazon. No option at all if you need something tomorrow, except to pay for Prime AND pay extra for delivery. Because of their existence, you can't buy **** in stores anymore.
 
Even if they get NASCAR, it's not worth $20/month or whatever it costs to me. And I am not opposed to streaming. Netflix and Amazon are my red lines though ... both are extremely overpriced services. And half the **** on Prime Video comes with 20 minutes of commercials per hour.

The very existence of Amazon pisses me off nowadays. Takes a week to get anything delivered. Many products now, you can ONLY buy on Amazon. No option at all if you need something tomorrow, except to pay for Prime AND pay extra for delivery. Because of their existence, you can't buy **** in stores anymore.

That’s one reason why I wouldn’t mind NASCAR on ESPN+. It’s only $5/month (and is usually bundled with Disney+ anyway) so it’s affordable.

I think it’s more accessible than cable but I’m sure some would still complain.
 
The future is streaming and there are A LOT of people who have Prime but don’t have cable. NBC would be wise to utilize Peacock in their next contract. I would love ESPN to get back into the game because ESPN+ is so far ahead of other sports streaming platforms.

I really only have cable for NASCAR. If they moved to a streaming platform, I would ditch cable.
I dont have ESPN+ but I see that their MLS and NHL coverage on that platform are outstanding.
 
That’s one reason why I wouldn’t mind NASCAR on ESPN+. It’s only $5/month (and is usually bundled with Disney+ anyway) so it’s affordable.

I think it’s more accessible than cable but I’m sure some would still complain.

ABC/ESPN/ESPN+ and NBC/USA/Peacock would be the most beneficial deal all around.

But NASCAR values its relationship with Fox and, if ESPN did come back in, it'd be to replace NBC.
 
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