Search results

I never saw anything about Budweiser but I would love to see them bring the Bud brand back.

Maybe this goes without saying, but again, this is a regional taste thing. Where I'm at, it's not like that at all.

We already talked about this. It is about maintaining the *optics* of relevance to the audience.

They don't need to prove superiority in a NASCAR setting if they have already succeeded in persuading the buying public that they offer high-performance EVs. Other OEMs can do the same. Telsa succeeded by NOT being as constrained as traditional OEMs. A NASCAR sandbox goes against everything that...

You're saying it would boost ticket revenue for local short tracks. We talking local short tracks like Hickory and Concord? Because no teams are going to be interested in fielding a whole different type of car/powertrain at that level. $$$

Who's going to pay for the electric stockcars that are going to run these local short tracks?

What do you say to Tesla who has already solidified an electric image based on performance, and did so with zero sanctioned motorsport involvement?

I can't believe some people still act like it's the 1960s here, like sales and advertising haven't evolved.

The OEMs went for spec everything else and even had a common body template once upon a time... It is about having your name on those billboards on track, and having a chance that on some weeks your billboard will finish ahead of the others.

I agree with you. Publicity. The NASCAR vision and objective has never been about R&D for the OEMs though and that doesn't serve their product. They put rolling billboards out there in a way that keeps them appealing to their current OEM partners and they make sure that no one billboard gets too...

How do you know that NASCAR is even developing much of anything? They can contract out a spec battery and motor and be done with it. Again, tech filtering from the racing world down to street cars is ancient history. This isn't 1912 anymore.

Why on Earth do you think they need NASCAR to accomplish this and can't push EV tech without an on-track arms race? The arms race here would be in profit to be made from consumer sales, and they don't need NASCAR to advertise that they have the most range now, or the quickest charging.

What are you talking about? Are you not aware of Formula E or Extreme E? Electric racing has already existed for years. But NASCAR as a sanctioning body is not and never has been a hotbed of cutting edge engineering that contributes to the greater good of society. The France family has one...

At least my argument is based on the reality of what NASCAR is and not some pie in the sky version of what a fan thinks it should achieve.

Yes, and I'll cite how we haven't had a new OEM join the sport for almost 20 years now, which funny enough coincides with the internet targeted marketing era.

You are speaking factually about a series that does not even exist yet. We have one photo of one prototype. What if this series is eight cars on track before the Cup races on Sunday for a ten lap demonstration?

Name me one single innovation that road cars have taken from the gen 6 or NextGen.

That isn't cynical, it's real. NASCAR is 100% a marketing powerhouse. Yes, Henry Ford won with Sweepstakes in 1901 or whatever and auto racing was considering a mark of how excellent the machine was at one time. Those days are long gone.

They're putting together an EV series to keep OEMs baited into using NASCAR as a marketing platform. You don't seem to be able to separate the marketing and technical development side of racing and NASCAR.

The series in your head would be entirely dependent on OEMs funneling hundreds of millions of dollars into it, which isn't going to happen. They don't need NASCAR to sanction events in order to continue the development of battery life and charging times. You act like it's mandatory that OEMs...