from sportsmediawatch.com
No Dale Jr. Bump at Daytona, Again
Saturday’s NASCAR Daytona 400 earned a 2.7 rating and 4.4 million viewers on NBC, down 16% in ratings and 18% in viewership from last year (3.2, 5.4M) and down 21% and 22% respectively from 2016 (3.4, 5.7M).
The 2.7 rating is tied as...