I'm waiting for the day
Yep. Dale has 2.1 million twitter followers. Lebron James has 32.5 million.
A little more perspective. On InstaGram Savannah James (Lebron's wife) has 730k+ followers. Dale has 435k.
No one said it's original or that they were trying to be (I've seen the one with a dog a million times). However, people like to "document their existence" (a term used my modern society class) more now than ever. There's nothing wrong with it.
The British Royal Family don't do elaborate announcements. They press secretary prepares a short and simple paragraph.
Anyway, I think these are fun. It's a major milestone and it makes sense people want to document it in a special way.