^Yep, same old, same old. Racing shines in the boom times and suffers in the down years. With the novelty of the NextGen car wearing off, it'll take more than new aero parts to get the average fan excited.
Driver personality should be a distant 3rd on the list of reasons to watch racing. No amount of advertising is going to change how fans truly relate to a particular driver anyway. Should Joey Logano and Denny Hamlin's sponsors force them to make more public appearances? Probably, but at the end...