07 Jack Daniels Car

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OFFICIAL: Jack Daniel's to RCR, #30 becomes #07, Blaney to Drive: The Jack Daniel Distillery [jackdaniels.com] ]announced today it has entered into a partnership with Richard Childress Racing (RCR) as the primary sponsor of the #07 Chevrolet Monte Carlo for the 2005 NASCAR NEXTEL Cup Series with veteran driver Dave Blaney and crew chief Philippe Lopez. “We are thrilled to be making this announcement and look forward to a mutually beneficial relationship with RCR,” said Mike Keyes, senior vice president of Brown-Forman Beverages and global general manger for Jack Daniel’s. “Richard Childress is a legend in NASCAR racing and we believe that this is the beginning of an excellent partnership. Putting together two iconic brands like Jack Daniel’s and RCR opens up a wealth of opportunities and we couldn’t be more excited for our consumers, fans and everyone who loves this sport.”
The company applauded NASCAR’s decision to allow distilled spirits sponsorships next year in the NEXTEL Cup. Keyes noted that the company’s marketing, advertising and public relations campaigns have always been grounded in responsibility and that will continue with the RCR sponsorship. “This sponsorship makes sense from a business standpoint – and it also makes sense from a responsibility standpoint,” continued Keyes. “We will be promoting our key message, “Pace Yourself, Drink Responsibly” on a recurring basis and, like everything we do, our marketing will be directed to adult audiences of legal drinking age.”
Blaney, the 1995 World of Outlaws sprint car champion, is a veteran of 163 NEXTEL Cup Series starts since 1992. The 42-year-old Hartford, Ohio native began his tenure with RCR in June at Pocono (Pa.) Raceway, taking over the reigns of the No. 30 Chevrolet. He was instrumental in advancing the program to a new plateau and was immediately on Childress’ short list to be the team’s full-time pilot in 2005. “I couldn’t be more excited about representing the Jack Daniel’s brand for RCR next season,” said Blaney. “Promoting responsibility and moderation are hallmarks of Jack Daniel’s and those are exactly the messages we want to convey -- not only to Jack Daniel’s consumers but to NASCAR fans all over the world. We have a great platform in the NASCAR NEXTEL Cup Series to continue this very important message of responsibility. We’ve got a great team in place with Philippe leading the way. We’re looking forward to running up front right out of the box with the No. 07 Jack Daniel’s Chevrolet at Daytona in February.”
Childress is a nine-time NASCAR championship team owner with more than 125 victories. RCR was the first NASCAR organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. In 2005, RCR will continue to field three teams in NASCAR’s top division with Blaney wheeling the #07 Jack Daniel’s entry, Kevin Harvick driving the #29 GM Goodwrench Chevrolet and Jeff Burton moving to the #31 Cingular Wireless Monte Carlo. “We’re thrilled to enter into such a landmark agreement with Jack Daniel’s,” commented Richard Childress, president and CEO of RCR. “The folks at Jack Daniel’s have prided themselves on excellence since 1866. What’s most impressive to me is that the company not only strives to put a superior product into the hands of its consumers, but they advance a positive and responsible message to the public. We’re going to focus on the same goals. RCR will provide outstanding equipment on the race track and promote responsibility at the same time.” The #07 Jack Daniels Chevrolet will make its debut Feb., 20, 2005, at Daytona International Speedway.
About the Jack Daniel Distillery: Officially registered with the U.S. government in 1866, the Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (pop. 361), Tennessee, the Jack Daniel Distillery is the maker of world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country ****tails. Jack Daniel’s encourages its friends to drink responsibly.(Richard Childress Racing Site), note: been asked, yes the #07 will be able to utilize the #30 Owners Points for the first 4-5 races in 2005.(12-3-2004)
 
With Blaney and Lopez back together and in an RCR car no less, Blaney might turn some heads. Good luck to him he deserves a good ride finally!
 
So what makes anyone think this is a good ride ???

Tommy29 said:
With Blaney and Lopez back together and in an RCR car no less, Blaney might turn some heads. Good luck to him he deserves a good ride finally!


If the previous efforts expended by RCR since the demise of his only Championship driver, and performance of the 30, 31 and 29 are any indication this is a "good ride", it might be advisable to wait. Dave Blaney has got the talent, but so did others who tried those cars and each one went through a down period, usually not of their making but maybe not in one situation.

Before pinning to many hopes on the latest addition to RCR, let the ground settle a little. It might prove to be a good move for all concerned. I am more inclined is to figure my money will be safer staying in my pocket than being bet this early on any driver signing on with RCR and expecting instant, or any noteworthy success.
 
That is one good looking car, even if it does look like a #20 on the roof. :confused:

Dave Blaney is one heck of a talented driver, who I would love to see succeed on this level. Blaney is a guy who I could see supporting with my merchandising purchases. I just hope this works out for him and he gets to stick with a team for a few years.
 
Hmmmmm.... I've never paid attention to what a horny seahorse looks like before. LOL
 
That was just a possible scheme along with 2 others that Jayski had posted but the real car is just solid black but still with the same "horny seahorse" font for the number.

I do like the one posted here better, there was one that looked the same as the above but was orange instead of white stripes. Check Jayski for the real car not a drawing
 
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