Roush Will Revive No. 26
Roush Racing has decided to bring back the No. 26, replacing the No. 97, when Jamie McMurray steps into the car next season starting at Daytona. The sponsors of Kurt Busch's old ride - Sharpie, IRWIN and Crown Royal - will transfer over to the new number along with new paint schemes. Although Busch won the championship with the No. 97 in 2004, the move is a smart one from a marketing point of view. With the recent troubles for Busch, the rebranding will help build a new base for McMurray and the sponsors.
The last time Roush ran the No. 26 was during the 1998-1999 seasons with driver Johnny Benson. Benson, who ran the Cheerios sponsored car at the time, posted 12 top-10 finishes in 48 races behind the wheel of the car. The No. 26 has seen multiple drivers and owners over the years, most recently with Todd Bodine and Haas-Carter Motorsports in 2002.(racingone.com)
Roush Racing has decided to bring back the No. 26, replacing the No. 97, when Jamie McMurray steps into the car next season starting at Daytona. The sponsors of Kurt Busch's old ride - Sharpie, IRWIN and Crown Royal - will transfer over to the new number along with new paint schemes. Although Busch won the championship with the No. 97 in 2004, the move is a smart one from a marketing point of view. With the recent troubles for Busch, the rebranding will help build a new base for McMurray and the sponsors.
The last time Roush ran the No. 26 was during the 1998-1999 seasons with driver Johnny Benson. Benson, who ran the Cheerios sponsored car at the time, posted 12 top-10 finishes in 48 races behind the wheel of the car. The No. 26 has seen multiple drivers and owners over the years, most recently with Todd Bodine and Haas-Carter Motorsports in 2002.(racingone.com)
