Cingular name going away? UPDATE yes: The largest wireless service provider in the United States, Cingular Wireless, will soon undergo a name change. This carrier had been jointly owned by AT&T and BellSouth, but last week AT&T finally got Federal permission to acquire BellSouth. As the sole owner of Cingular, AT&T has said in the past that it intends to change the carrier's name to "AT&T Wireless". The re-branding is expected to happen over the next several months. This wireless service provider's headquarters will remain in Atlanta.(cdrinfo.com) MORE: Cingular's sponsorship contract with Richard Childress Racing expires at the end of the 2007 season, but the Cingular name will expire before then, leaving the branding of the #31 car driven by Jeff Burton up in the air, according to a story in this week's NASCAR Scene. With the Bell South-AT&T merger approved Dec. 29, AT&T has announced that it is phasing out the Cingular name and replacing it with AT&T. That's a problem for RCR's #31 team because it cannot change the name on the hood of the car. When Nextel became NASCAR's top series sponsor in 2004, the sponsorship agreement grandfathered in existing team-sponsor telecommunications relationships, but it does not permit any changes. Sprint Nextel's Dean Kessel confirmed that remains the group's position Jan. 3. Cingular spokesman Clay Owen would not speculate about the future of the sponsorship. "We look forward to the start of the 2007 NASCAR season with Jeff Burton behind the wheel of the #31 Cingular Wireless Chevrolet," Owen said in a statement Jan. 5. "It's an exciting time as we begin the early planning stages of transitioning our brand into the AT&T family." Kessel said there is no wiggle room to allow a change. "We grandfathered in the companies that were involved in the sport, and that was our take," he said. "We're not looking to renegotiate anything." Part of the Bell South-AT&T merger includes yellowpages.com. Kessel said Sprint hadn't investigated whether that would be permissible as a possible replacement for the team. Cingular could still sponsor a car in the Busch Series or Craftsman Truck Series.(SceneDaily.com)(1-10-2007) UPDATE: AT&T Inc. will begin next week to extinguish the brand of cellphone operator Cingular to imprint its more-than-century-old name firmly across its services. AT&T (Charts), which took full control of No. 1 U.S. mobile carrier Cingular with its $86 billion purchase of BellSouth Corp. last month, will launch a campaign Monday to mark the change. In its first stage, Cingular will share its orange logo of a bouncing jack with the AT&T globe logo on everything from television ads to sales uniforms and monthly bills. AT&T's name and logo will eventually replace Cingular in a process expected to take several months, with the exact timing determined as more customer feedback comes in, Wendy Clark, vice president of advertising at AT&T, said. One new ad will portray a familiar Cingular image - grain harvesters mowing a field to represent "bars" showing maximum cellphone reception. But in a new take, the harvesters will change direction and mow the AT&T globe out of the stalks. The new AT&T was formed in the merger of SBC Communications and AT&T Corp. in late 2005. Adding to the mix, in late 2004 Cingular bought AT&T Wireless, eradicating that brand because of its poor reputation among customers.(CNN) NO WORD how this effects the sponsorship of the #31 Chevy Jeff Burton drives for Richard Childress Racing as it is not mentioned in the article and have not heard.
