August 31, 1997: Jeff Gordon wins the Mountain Dew Southern 500 at Darlington Raceway to become the second driver to capture the Winston Million, a $1 million bonus that goes to the driver that wins three of four designated races -- the Daytona 500, Winston 500 at Talladega, Coca-Cola 600 at Charlotte and the Southern 500. Gordon finishes fifth at Talladega.