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According to Nielsen Media Research, the NASCAR Busch Series race held July 20 at Gateway International Raceway outside of St. Louis attracted 888,000 viewers for the Saturday evening telecast on TNT. That weekend, the race outdrew the Trans-Am race on CBS (643,000); NHRA Drag Racing on ESPN2 (456,000); the IRL on ESPN2 (386,000) in a head-to-head match-up; and Formula One (284,000), according to the figures released by Nielsen Media Research.