Big Sponsors - Big Budgets

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NASCAR is likely negotiating, or pitching, a new package to replace Winston as the series sponsor.

Some mighty big advertisng budgets out there which might easily, if such a word exists when talking these numbers, absorb the $50 million or so a year the series will likely require.

So do ya think it might be?

A list of some of the qualifiers and their published 2001 advertising budgets:

Sears ($1.5 billion)
Sony ($1.3 billion)
McDonald’s ($1.2 billion)
Coca-Cola ($903 million)
Home Depot ($778 million)
Anheuser-Busch ($655 million)
Wal-Mart ($573 million)
Gillette ($463 million)
American Express ($444 million)
Campbell Soup ($397 million)
Hershey ($365 million)
Visa ($347 million)
Wendy’s ($312 million)
MasterCard ($288 million)

Read the rest of the article Here
 
Im thinking It will be McDonalds or Coca Cola...maybe Anheuser-Busch.
 
My guess is either Coca-cola or Anhueser-Busch. McDonald's has had some problems lately. Especially in my area. Resturants are being closed because they are not producing enough profit. This could be a road block for them stepping up to series sponsorship.

On the other hand, I'll be the winner of the Ronald Cup will get fries with that. :)
 
Most likely it will be Coke, they have a decent corporate image that appeals world wide. High time we got the cig company out of there!
 
Originally posted by bowtie@Apr 30 2003, 08:21 PM
I'm with Mopar, Coke has the family image
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exactly

The Coca-Cola Family of Drivers programs. Nascar needs to market directly to kids and teens. They don't want to be marketed by a big tabaco company anymore. Beer companys work for those 21 and up but kids cant wear beer t-shirts to school. Coke is a kids product and has family appeal. Kids can wear coke t-shirts.
 
exactly what I was thinking Mo. (I don't know how to use the quote option)
 
I think Coke is the likely favorite. They are pretty involved already and for the reasons mentioned already, it makes a lot of sense. Personally, I like being able to buy Pepsi products at the race, but if it gets Winston's name off of the series, bring it on :wub:
 
what about microsoft :rolleyes:

but i think coke will become sponser of "winston cup"

trivia: can anyone tell me how coca cola got its name?
 
Wal-Mart would be the best choice.True McDonalds and Coke reach a large part of the population,but I doubt if anyone could give Nascar more exposure than Wally-world could.Talk about truly putting stock car racing in every living room----these are the folks that can do it.No corporation on earth has the finances these folks do if they apply themselves.Being based in Arkansas could open up the whole Memphis-Little Rock area as well.
Wal-Mart can reach every demographic group,every age bracket and income level,family oriented and in sound financial shape.Why they havent jumped on this is beyond me....they single handedly revived country music a few years back with their parking lot concerts and promotions.

Plus Wal_Mart sells almost every brand name on the list....even McDonalds is in their new stores!

Helton:Call Bentonville,Ark. quick.
 
Any name beside Winston is going to take some getting used to.
 
Originally posted by bowtie@Apr 30 2003, 10:13 PM
exactly what I was thinking Mo. (I don't know how to use the quote option)
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Just hit the Quote button top right of the post you want to quote bowtie.

I think it will be a company already involved in Nascar, Like Coke (family Drivers). I don't hink it will be Wal-mart.
You are right Racerx11, anything other than Winston is going to take a lot of getting used to.
 
What's so hard to get used ...once a new sponsors name is said and marketed , Winston won't even be part of your thought process. I welcome the change, the image of tobacco being associated with Nascar hints at the "old school" backwoods driving moonshiners that started it all. Yeh that is cool and all , has its' place in history, but lets face it smoking something that is very bad for your health and having it be the corporate sponsor of your organization just doesn't make sense. I'm really surprised that Nascar didn't boot them out sooner.
 
Despite the apparent value of sponsoring the top level of the NASCAR racing series, this is going to be a tough sale in many ways. Not the least of which is brand identity.

Over the years certain products have managed to corner the market on their product so thoroughly as to have their name become synomonous with the product. For years, and to many people still, when the need arose to wipe your nose you reached for a Kleenex. The same was true when heartburn plagued you, you reached for a Rolaids. When that time of month rolled around most women would always require a Kotex, Back in the south, and other places as well perhaps, no matter what type of soda you intended to purchase your were going to get a Coke. The brand became the product.

In big league stock car racing the top dogs run in the Winston Cup for the Winston Cup. The name is so closely intertwined with the series that many folks will use the term NASCAR when in reality they are referring to Winston Cup and vice versa. One must fully that overcoming such strongly entrenched identity is a Herculean task. Just ask those who have competed with the brands first mentioned here. Roaming here and there in the blue nowhere I see many comments on how strange it will be not have the Winston name to use with NASCAR's big prize. Statements of how much time it will take to adjust to calling it by any other name, I'll wager many will take years to do so if they ever do.
 
HS,

What's with this Winston Cup stuff?
I still think of the top division as Grand National, the Busch series is Late Model Sportsman, the modifieds are still the modifieds and every fool knows that trucks are for pulling the race car to the track; not for racing.

Now I even see journalists refering to a Winston Cup or Busch car as a NASCAR. No such thing that I know of. NASCAR is simply the name of the sanctioning body. Or at least it used to be.

Back on topic here, the name I've seen mentioned most in talks about the series sponsor is MacDonalds.
The beer companies are in a similar position as the tobacco boys. They just don't provide the family image that NASCAR wants to promote. You don't sell much beer to the youngsters the market folks are trying to reach.
Get the youngsters hooked on your product as early as you can and you've got them for life.
 
LMAO........... :D

boB, I find it necessary to be very very careful when describing the various series and the vehicles involved in them. I must confess though I don't recall anyone who thinks calls one of the series "Strictly Stock" anymore. ;) Guess we have to be thankful for small favors.

Not so very long ago a long explanation was required regarding the "Grand National" series as opposed to the BGN as related to the late model sportsman series as a correlate to the late model champions of recent years.

Along this line I came up with a question for the fans. If and when a new series sponsor takes over the whatever ya want to call the top line NASCAR series will we have to begin a new era of record keeping? We all know that in 1972 the "modern era" began when the series was magically transformed into a series so different from the previous year that I am quite often reminded that the drivers of the previous era cannot even be compared to those of the "modern era". What will we have now? The "new millenium era"?

How disheartening it may prove to find 10 years down the road that Dale or Jeff cannot be compared to the new era of drivers, after all they raced in the dinosaur days of the "modern era"!! :(

BTW, I love the trucks. The racing is great and the folks in the stands are marvelous. But with that they are all hot rods to me, be it mods, late models, trucks, dirt slingers or what have you...........
 
Originally posted by bowtie@May 1 2003, 10:51 AM
Thanks DeeDee, I feel so uneducated at times. :D
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Hey don't worry about it I am still trying to learn how to post pictures! :D
 
find the picture you want to put in your post and right click and save as then when you start your post under the smileys there is a button for browse click browse and find the picture under the file name you saved it in and double click. Hope this helps.
 
Originally posted by boB@May 1 2003, 06:48 AM
every fool knows that trucks are for pulling the race car to the track; not for racing.
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:rolleyes:


Seems to me the trucks have the best racing in NASCAR.
 
Originally posted by bowtie@May 1 2003, 03:21 PM
find the picture you want to put in your post and right click and save as then when you start your post under the smileys there is a button for browse click browse and find the picture under the file name you saved it in and double click. Hope this helps.
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Thanks bowtie, I have tried and tried to do it..actually did once in let's see those faces thread. I don't think I save the pics right, who knows.
 
Originally posted by 66mustang@May 1 2003, 01:26 PM



Seems to me the trucks have the best racing in NASCAR.
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I agree with you for once 66 :D
 
Originally posted by racerx11@Apr 30 2003, 10:42 PM
Any name beside Winston is going to take some getting used to.
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there's an understatement.... :D
 
Regarding your question,HS....a tough call to say the least.The departure of Winston will obviously mark a turning point in top-league Nascar racing.Maybe 'post-modern era' would be a stretch.I have never personally given much distinction to the different era's anyway,regardless of the label,but it does serve as a way to separate the 'old days' from the modern day,I guess.

I would think that while a real turning point will occur(In Wal-Mart Cup racing :) )the 'era' will be the same.Maybe simply refering to the PRE-modern era as the Golden era or some such would solve the question once and for all.In other words you either raced in the Original era or you didn't.Period.
 
Originally posted by 97forever@Apr 30 2003, 09:33 PM
Wal-Mart would be the best choice.True McDonalds and Coke reach a large part of the population,but I doubt if anyone could give Nascar more exposure than Wally-world could.Talk about truly putting stock car racing in every living room----these are the folks that can do it.No corporation on earth has the finances these folks do if they apply themselves.Being based in Arkansas could open up the whole Memphis-Little Rock area as well.
Wal-Mart can reach every demographic group,every age bracket and income level,family oriented and in sound financial shape.Why they havent jumped on this is beyond me....they single handedly revived country music a few years back with their parking lot concerts and promotions.

Plus Wal_Mart sells almost every brand name on the list....even McDonalds is in their new stores!

Helton:Call Bentonville,Ark. quick.
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I read somewhere that Wal*Mart does not do sponsorships. I think it was a baseball team or basket ball team approced Walmart about sponsorign the team but they got a responce back that the Wal*Mart Compnay does nto do sponsorships.
Which Kinda is a bad deal on there part. Bc you are right they would be a perfect fit to sponsor CUP!!


I saw on the news the other day that McDonalds had a good 1rst quater and they did not loose money this time.
 
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