Bill France handing over the reigns

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Friday, September 12

NASCAR's top job stays in France family
By Robin Miller
Special to ESPN.com


In the past few years he's beaten cancer and undergone heart surgery, but Bill France Jr. has decided it's finally time to let somebody else drive.

ESPN.com has learned that the 70-year-old chairman and CEO of NASCAR is stepping aside and putting his 37-year-old son, Brian, behind the wheel of the stock car series that has mushroomed into a marketing monster and America's No. 2 sports pastime behind pro football.

A source close to Nextel, which assumes title sponsorship of NASCAR in 2004, confirmed this changing of the guard will be announced early next week.

"Only a few people know but it's not really that big a surprise when you think about it," said the source. "And Big Bill will still be around to show Brian the ropes."


Bill France Jr., right, with his late father, Bill France Sr., who founded NASCAR in 1948 and handed the reigns to his son in 1972.


Brian France couldn't immediately be reached for comment in his Los Angeles office on Friday afternoon.

Currently president of NASCAR's broadcasting and digital entertainment, France will assume the duties of chairman and CEO immediately and move back to company headquarters in Daytona Beach, Fla.

He will also leapfrog current NASCAR boss, Mike Helton, and that could explain the recent rumors that Helton is going to leave NASCAR for a job with Dale Earnhardt Inc.

In an interview with USA Today earlier this year, Big Bill was asked about who might replace him: "Mike Helton has come on, his name is not France, and I think he's done an excellent job in the competition area," was his reply.

"My son, Brian, I think has done an excellent job in the marketing, sales and with awareness. I can't think of anybody who's done a better job than he's done."

Bill France Jr. took over the day-to-day management from his father, NASCAR founder Bill Sr., in 1972 and led it into unimaginable territory -- scoring a billion dollar television deal from FOX and NBC in 1999.

He named Helton president of NASCAR in 2000 but has continued to stay involved in decision making despite his health problems.

"I'm trying to stay out of the way," said France in his USA Today interview. "I think there are still some things I can contribute but I'm not going to all the meetings. Our latest sponsorship deal with Nextel, I had an idea what was going on but I wasn't sitting in the meetings, negotiating.

"We've got some pretty good young people coming along."

Brian France is the youngest of Bill's children and his sister, Lesa France Kennedy, is the president of International Speedway Coporation, which owns and operates 12 of NASCAR's major tracks.

Jim France, who is Bill Jr.'s younger brother by 18 years, serves as NASCAR vice chairman and executive vice president.

All four members of the France family, COO George Pyne and Helton comprise NASCAR's board of directors.

Last winter, Brian France was promoted to the title of vice chairman and Pyne was named Chief Operating Officer, in addition to being added to the Board of Directors.

"These promotions ensure our organization will continue to benefit from the best and brightest people under the leadership of Mike Helton," said Bill France Jr. at that time.

In a press release Helton stated:

"Brian France has been a key player in all of NASCAR's major strategic initiatives. His vision and comprehensive knowledge of NASCAR will serve as an invaluable asset for the sport in years to come.

"These promotions reflect the depth of talent NASCAR has. Brian has been instrumental in the development of a number of crucial initiatives that have made NASCAR what it is today."

Robin Miller covers open wheel racing for ESPN and ESPN.com.
 
Do you see any significant changes coming as a result of this?
 
As long as the NASCAR President isnt Tony George then I'm OK with that
 
i knew this was going to happen eventually. I was sorta surprised when helton was appointed the president of nascar, it wasnt brian back then.
 
This may mean that the rumors of Helton coming to DEI aren't so far-fetched after all.
 
Seems that Robin has the story a bit off. As usual.

Bill denies he is retiring, though he confirms that he has been less active in day to day operations and may become less so.

And why does this Helton-DEI thing keep coming up?

By JENNA FRYER
NASCAR chairman Bill France Jr. denied a report that he is about to retire and turn over control of the racing circuit to son Brian, but said he will cut back further on his daily activities.

"I'm still going to work and have an office, but it's time for me to get out of the way a little bit," France told The Associated Press by telephone Friday night from his home in Daytona Beach, Fla.

He was responding to a report earlier Friday that he would relinquish all control. The report from ESPN.com cited a source close to Nextel, which assumes title sponsorship next year of the world's largest auto racing circuit.

The 70-year-old France assumed day-to-day management from his father, NASCAR founder Bill Sr., in 1972, and transformed it from its southeastern roots into the nation's second-most poplar professional sports league behind only the NFL.

He did concede that his son would be the logical replacement should he retire, and said some organizational changes have been decided on. He would not reveal what they were, but said president Mike Helton would continue to head daily operations.

"All that will be cleared up on Monday," France said. "Mike's been doing the day-to-day stuff for some time now."

France has battled health problems for the last few years, recovering from cancer and heart surgery. Although he still goes to his office most business days, France originally cut back his daily activity when he chose Helton as president in 2000.

Helton denied reports last month that he would leave NASCAR to run Dale Earnhardt Inc., one of the sport's top teams.

Brian France, 37, is president of NASCAR's broadcasting and digital entertainment division in Los Angeles. The source said he would assume the duties of chairman and CEO immediately and move back to company headquarters in Daytona Beach.

He is the youngest of the France children. His sister, Lesa France Kennedy, is the president of family-controlled International Speedway Corp., which owns and operates 12 of NASCAR's major tracks.

Jim France, who is Bill Jr.'s younger brother by 18 years, serves as NASCAR vice chairman and executive vice president.
 
I refuse to trust any NASCAR story by Robin "Always Wrong" Miller. He should with the open-wheel series; at least he gets that stuff right half the time.
 
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