Labonte, Cheerios raise 126,893 Books for Kids in Need through "Race for Books": Bobby Labonte, driver of the #43 Cheerios/Betty Crocker Dodge, ended the 2006 racing season by starting a whole new chapter on reading for kids across the country. That's because for every lap Labonte completed in the last 10 races, Cheerios Spoonfuls of Stories and nonprofit partner First Book are donating 43 books to disadvantaged children in a "Race for Books." Labonte and the team's performance in the last 10 races raised a grand total of 126,893 books that will be donated to kids, and helped call attention to the importance of reading and getting books to children. The "Race for Books" kicked off September 17th at the New Hampshire International Speedway and wrapped up at the Homestead-Miami Speedway. In that time Labonte earned four top-10 finishes.(Moore Consulting Group PR)
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