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Magnethead

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Apparently it sets a time limit on the AT&T sponsorship -- when the logos will have to be off the car.

The way I read it, they've reached a compromise, not a true settlement.

And, boy, have they both ever milked this for all its worth in the news.
 
That's good. I'm glad they were able to work that out.

The exclusivity thing was a bit silly- I mean, I understand it. And I understand that Nascar will take anyone's money. And it was a lot of money.

But was it really necessary to keep AT&T away when they could advertise on TV? It's just kinda silly.
 
Further details:

Apparently this isn't a long-term thing.

"All parties have signed on this agreement that protects the integrity of our sponsorship," said Dean Kessel, director of Nextel Cup marketing for Sprint. "We are giving RCR and Jeff Burton an appropriate amount of time to transition to a new sponsor while remaining focused on winning the championship. That is the best solution for RCR, NASCAR, Sprint and racing fans."

http://sports.espn.go.com/rpm/news/story?seriesId=2&id=3009030

I take that to probably mean the rest of 2007?
 
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