W
Ward Burton
Guest
In its second season as a sponsor of NASCAR Winston Cup driver Brett Bodine, U.S. Micro Corp. is taking over as primary sponsor of Bodine's #11 U.S. Micro Brick Car for the 10th running of the annual Brickyard 400, on Aug. 3. U.S. Micro, a national computer disposal, refurbishment, leasing and sales company, views the jump to primary sponsorship as a natural progression of its already successful NASCAR marketing plan. "As a pioneer among smaller NASCAR sponsor companies, we carefully weighed the benefits of NASCAR marketing before partnering with Brett's team last year," said Jim Kegley, president of U.S. Micro Corp. "Our sponsorship of Brett in the NASCAR Winston Cup Series has delivered everything we had hoped for: customer and prospect entertainment opportunities in all parts of the country; increased local and national exposure for our company through the media and the added marketing muscle of NASCAR; and enjoyable incentives and rewards for our employees. Based on those benefits, we embraced the opportunity to become Brett's primary sponsor for the Brickyard 400, one of NASCAR's most prestigious races." For the 2002 and 2003 NASCAR Winston Cup seasons, U.S. Micro has been the official computer provider to the Brett Bodine Racing team, supplying laptops, desktop PCs, monitors, servers, networking equipment, printers, digital cameras and other hardware. The equipment is used in every phase of the team's operation, from administrative functions to car engineering and testing. "Our relationship with U.S. Micro has enabled us to upgrade our computer equipment both at the shop and at the track, and we are very appreciative of their involvement with our team," said Brett Bodine. "Small businesses like U.S. Micro are what the country and our sport were founded on and help keep us going." In addition to U.S. Micro's assuming primary sponsorship for the Brickyard 400, Brett Bodine Racing is offering a unique way for NASCAR fans to become a "personal sponsor" of Bodine's car for this 10th running of the Brickyard 400. For $500, fans can purchase a "brick" decal with their name on it, to be integrated into the car's paint scheme on the bottom half of the car. Each personal sponsor receives a die-cast model of the U.S. Micro Brick Car autographed by Brett Bodine, as well as a commemorative certificate suitable for framing.