As soon as Brittany Latouf set her eyes on the 2010 Chevy Camaro on display at a LaSalle dealership, it was lust, 'er love, at first sight.
"It's a sexy looking car," says Latouf.
In the market for a sporty vehicle, the 20-year-old pre-med student fell for a muscle car with a male-dominated history.
"Guys will think it's crazy that I have one because I'm a girl," says Latouf. "But my female friends think it's really cool."
Relaunched after a seven-year hiatus, the fifth generation Camaro is appealing to a broader segment of consumers, including women.
"Unlike the older versions of the Camaro where you probably had the typical motorhead, male, buyer, this is totally the opposite," says Jeff Reaume, sales manager at Reaume Chevrolet in LaSalle. "We're selling them to everyone from younger women, middle-aged women to young guys and older guys."
More than a decade ago, the gender breakdown of Camaro buyers was about 80 per cent male, 20 per cent female, Reaume estimates. "This time around, were looking at a 50-50 split."
