P
PettyBenson
Guest
July 23, 2003
Clorox Clean Team Brings the Excitement of NASCAR Directly to Fans
-- Clorox Announces Two Year Sponsorship of Robert Pressley’s #47 Busch Grand National Series Stock Car --
Oakland, CA (July 21, 2003) The Clorox Company, a long-time supporter of
NASCAR, announced today a two-year, multi-million dollar sponsorship of
Robert Pressley’s #47 Busch Grand National Series car. This deal will make Clorox the only manufacturer currently committed to sponsoring multiple cars
in the Busch Grand National Series for 2004-2005: Clorox’s Kingsford® Brand has sponsored the #59 car since 1998. The new sponsorship kicks-off in February 2004 with the Busch Series race in Daytona and will feature several Clorox laundry and cleaning brands.
“I’m thrilled to be driving the Clorox car and I know that NASCAR fans will be excited as well,” said driver Robert Pressley. “NASCAR’s seventy-five million fans are legendary for their loyalty to brands. I expect and hope they will get behind Clorox in a big way.” Pressley’s more than 20-year career includes multiple track championships and victories in just about every type of car he has driven. His experience includes NASCAR Craftsman Truck, Busch Series and Winston Cup, as well as late model racing.
Fans will not have to wait until Daytona to see the new Clorox NASCAR entry. Clorox is hitting the road in partnership with grocery retailers to bring the excitement of NASCAR directly to fans in markets across the country. Clorox will bring two 35-foot mobile Clorox Clean Team units to more than 1,600 retail locations, a program that will continue throughout the the two-year sponsorship. Each unit showcases a replica #47 NASCAR stock car which consumers will be able to “drive” through a state-of-the-art, interactive racing simulator game. The units will be complemented by a Cleaning Tech Center, which will provide consumers with tips and new ideas on how to easily care for their homes, as well as feature informative product demonstrations for such Clorox brands as:: Clorox ® Liquid Bleach, Pine-Sol ® cleaners, Formula 409 ® cleaners and Clorox ® ReadyMop ® all in one mopping system.
Helping Retailers “Drive” Sales With Clorox Team Racing
The Clorox Company recognizes this partnership as a good fit with The Clorox Company, retailers and NASCAR fans, who will will embrace the program at the store level. “Our new sponsorship of ST Motorsports, Robert Pressley and the #47 car in conjunction with the traveling Clorox Clean Team provides us with a unique opportunity to educate consumers about our products and offer them some good, clean fun at the same time,” said Lyne Brown, Laundry and Home Care Division Sales Director. “We proved through our #59 Kingsford Car, which helped drive record sales for both retailers and the brand last year, that NASCAR promotions can be very effective at retail. Building on that success, we are delighted to offer the Clorox Clean Team units to our valued retail partners.”
In the next few months, Clorox will partner with local retailers to determine the store appearance schedule for the Clorox Clean Team mobile units. NASCAR fans can expect to see the first appearance of the Clorox Clean Team in January 2004.
Clorox Clean Team Brings the Excitement of NASCAR Directly to Fans
-- Clorox Announces Two Year Sponsorship of Robert Pressley’s #47 Busch Grand National Series Stock Car --
Oakland, CA (July 21, 2003) The Clorox Company, a long-time supporter of
NASCAR, announced today a two-year, multi-million dollar sponsorship of
Robert Pressley’s #47 Busch Grand National Series car. This deal will make Clorox the only manufacturer currently committed to sponsoring multiple cars
in the Busch Grand National Series for 2004-2005: Clorox’s Kingsford® Brand has sponsored the #59 car since 1998. The new sponsorship kicks-off in February 2004 with the Busch Series race in Daytona and will feature several Clorox laundry and cleaning brands.
“I’m thrilled to be driving the Clorox car and I know that NASCAR fans will be excited as well,” said driver Robert Pressley. “NASCAR’s seventy-five million fans are legendary for their loyalty to brands. I expect and hope they will get behind Clorox in a big way.” Pressley’s more than 20-year career includes multiple track championships and victories in just about every type of car he has driven. His experience includes NASCAR Craftsman Truck, Busch Series and Winston Cup, as well as late model racing.
Fans will not have to wait until Daytona to see the new Clorox NASCAR entry. Clorox is hitting the road in partnership with grocery retailers to bring the excitement of NASCAR directly to fans in markets across the country. Clorox will bring two 35-foot mobile Clorox Clean Team units to more than 1,600 retail locations, a program that will continue throughout the the two-year sponsorship. Each unit showcases a replica #47 NASCAR stock car which consumers will be able to “drive” through a state-of-the-art, interactive racing simulator game. The units will be complemented by a Cleaning Tech Center, which will provide consumers with tips and new ideas on how to easily care for their homes, as well as feature informative product demonstrations for such Clorox brands as:: Clorox ® Liquid Bleach, Pine-Sol ® cleaners, Formula 409 ® cleaners and Clorox ® ReadyMop ® all in one mopping system.
Helping Retailers “Drive” Sales With Clorox Team Racing
The Clorox Company recognizes this partnership as a good fit with The Clorox Company, retailers and NASCAR fans, who will will embrace the program at the store level. “Our new sponsorship of ST Motorsports, Robert Pressley and the #47 car in conjunction with the traveling Clorox Clean Team provides us with a unique opportunity to educate consumers about our products and offer them some good, clean fun at the same time,” said Lyne Brown, Laundry and Home Care Division Sales Director. “We proved through our #59 Kingsford Car, which helped drive record sales for both retailers and the brand last year, that NASCAR promotions can be very effective at retail. Building on that success, we are delighted to offer the Clorox Clean Team units to our valued retail partners.”
In the next few months, Clorox will partner with local retailers to determine the store appearance schedule for the Clorox Clean Team mobile units. NASCAR fans can expect to see the first appearance of the Clorox Clean Team in January 2004.
