Coke In, Pepsi Out.

BobbyFord

BobbyFord

Secret Agent Man
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I prefer Coke over Pepsi. I think Pepsi tastes too sweet.
From ESPN...


ISC agrees to multimillion dollar deal with Coca-Cola

Associated Press

ATLANTA -- The Coca-Cola Co. will take over exclusive soft drink and water marketing and pouring rights at 10 racetracks served by rival Pepsi by 2012 under a multimillion dollar deal announced Monday with International Speedway Corp.


The 10-year deal makes Coca-Cola's brands the official soft drink, official sparkling beverage and official water for 10 of the 13 tracks owned or operated by ISC, including Daytona International Speedway, the venue for one of racing's premier events, the Daytona 500.


Both Atlanta-based Coca-Cola and Purchase, N.Y.-based Pepsi bid for the agreement. Several factors including price were involved in the selection of Coca-Cola, ISC spokesman Lenny Santiago said.


"Pepsi's decision was to focus on other parts of its sports business, so we both decided to part ways," Santiago said.


The deal with Coke is believed to be worth tens of millions of dollars, though Santiago declined to give an exact value.


Pepsi, which currently serves all 10 tracks, has been the official beverage company at Daytona for nearly 50 years. The Pepsi 400 was run at the track on Saturday. Coca-Cola's deal at the Daytona track starts in January.


"We have enjoyed a wonderful 50-year partnership with Daytona and we wish them the best in the future," Pepsi spokeswoman Nicole Bradley said.


She said Pepsi, a division of PepsiCo Inc., remains committed to racing and will leverage its relationships with other racing figures and at the remaining tracks where it has marketing agreements in place.


Santiago said Pepsi still has marketing agreements in place with ISC tracks in Fontana, Calif., and Martinsville, Va., that allow Pepsi the right to negotiate extensions when those deals come up for renewal.


In addition to Daytona International Speedway, the Coca-Cola partnership with Daytona Beach, Fla.-based ISC beginning next year will include Chicagoland Speedway, Homestead-Miami Speedway, Kansas Speedway, Michigan International Speedway and Richmond International Speedway.


The relationship will extend to Darlington Raceway in 2009, Talladega Superspeedway and Watkins Glen International in 2011, and Phoenix International Raceway in 2012.


Coca-Cola officials said that under the agreement, its beverages will be served exclusively at the facilities by Americrown, ISC's catering, concessions and merchandising subsidiary, and by other facility concessionaires. Coca-Cola's North America unit plans to create programs featuring ISC properties at the tracks and elsewhere.
 
coke_diet_330ml.jpg

Sounds good to me. I may be a Gordon fan but I sure like my diet coke.
 
tkj24 said:
coke_diet_330ml.jpg

Sounds good to me. I may be a Gordon fan but I sure like my diet coke.
Click to expand...

You would know that after all these years of drinking Diet Coke I have now switched to Diet Pepsi Max. It is the bomb...
spot_dpmax.jpg
 
I don't know about the caffeine but the ads talk about it having ginseng. All I know it does taste better than Diet Coke. And, I've been drinking Diet Coke for over 10 years.
 
Coca-Cola 600 likely to keep name
http://www.thatsracin.com/242/story/5409.html

Company not required to share specific Coke brand in deal with 10 ISC tracks
By JEFFERSON GEORGE - The Charlotte Observer

The Coca-Cola 600 likely will keep its name and won't have to share the specific Coke brand with another NASCAR race despite a major sponsorship deal announced Monday.

Coca-Cola North America and International Speedway Corp. signed a 10-year agreement to bring Coke brands to 10 ISC race tracks.

The deal also gives Coca-Cola the naming rights for the NASCAR Sprint Cup race held in July at the Daytona International Speedway. The annual race -- this year's was Sunday -- was the Pepsi 400 for several years.

In the Charlotte region, the Coca-Cola 600 has been held every May for more than 20 years at Lowe's Motor Speedway in Concord. Speedway Motorsports owns the speedway and five others and is the biggest rival to ISC, which owns Daytona and a dozen other tracks.

Financial terms of the deal between Coca-Cola and ISC weren't released. Officials with both companies said Monday that the new name for the July race in Daytona hasn't been decided.

"We honestly don't know right now," said Bea Perez, senior vice president of integrated marketing for Coca-Cola North America. "We haven't ruled anything out."

While the NASCAR Nextel Cup schedule -- it will become the Sprint Cup in 2008 -- often doesn't have more than one race with the same sponsor, it has happened before, said Lenny Santiago, an ISC spokesman. In some years, he said, there were Pepsi 400 races in both Daytona, Fla., and Michigan.

But Santiago and Perez both said that Coca-Cola has many brands that could be attached to the July race. From A&W root beer to something called Youki, Coca-Cola has more than 400 different brands worldwide, according to the company's Web site.

A few, such as Diet Coke Black Cherry Vanilla, may be too long to use in a race. Others, such as Bom Bit Maesil, Jolly Juice, Karada Meguri-Cha and Qoo likely won't register with NASCAR fans.

Better-known brands, however, include Dr Pepper, Minute Maid, Nestea, POWERade and Sprite -- none of which was attached to a race this year.

The first Coca-Cola 600 was in 1985 at Lowe's Motor Speedway, said Lauri Wilks, a spokeswoman for the facility and Speedway Motorsports. The speedway's first 10-year deal with Coke was the longest in motorsports history, Wilks said.

"They're a very valued partner," she said.

Coca-Cola's deal with ISC shouldn't change that relationship, Wilks said, adding that the Coca-Cola 600 is a marquee event on the NASCAR schedule.

"We do think there's a large equity built in the name of the brand," she said.

Perez also said the ISC deal won't affect SMI, which is "the relationship that helped us see the value in the racetracks."

It's unclear what brand ultimately will land in Daytona for the July race, but Perez said the decision will be made with consideration for Coca-Cola's other partners, such as Lowe's and SMI.

"We definitely don't want to dilute what we've done with the Coke 600," she said.
 
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