Commercial Breakdown 2015

Bucky Badger

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per Jayski
Daytona 500 Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 1:11 PM, and stopped at the waving of the checkered flag at 4:47 PM (all times are EST). Did not keep records for the pre- and post-race coverage. Fox was the broadcast team for this event.
Total number of commercials: 136
Total number of companies or entities advertised: 78
Number of traditional commercials (not split-screen): 127
Total number of companies or entities advertised: 78
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 9
Total number of companies or entities advertised: 4
Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 2
Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 69
Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Start time to record race/commercial periods: 1:11 PM
End time to record race/commercial periods: 4:47 PM
Total minutes of complete race broadcast: 216
Minutes of race broadcast: 158
Minutes of traditional commercials (not split-screen): 58
Minutes of 'Side-by-Side' commercials (split-screen): 3
Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 1
Total race brdcst time 158 Total comm. brdcst time 58
See full reports, sponsor links, much more details at CawsnJaws.com.(2-23-2015
 
Atlanta Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 1:33 PM, and stopped at the waving of the checkered flag at 6:10 PM (all times are EST). Did not keep records for the pre- and post-race coverage. FOX was the broadcast team for this event.
Total number of commercials: 107
Total number of companies or entities advertised: 59
Number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 59
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 7
Total number of companies or entities advertised: 3
Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 2
Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 98
Total amount of time these brief promos take during broadcast: app. 6 min. 40 sec.
Start time to record race/commercial periods: 1:33 PM
End time to record race/commercial periods: 6:10 PM
Total minutes of complete race broadcast: 277
Minutes of race broadcast: 230
Minutes of traditional commercials (not split-screen): 47
Minutes of 'Side-by-Side' commercials (split-screen): 3
Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 3
Total race brdcst time 230 Total comm. brdcst time 47
 
It didn't seem like there were a lot of commercials in the Atlanta race and those numbers confirm it. Like I said, my beef is with these full screen replays. Don't know why they can't split-screen those.
 
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