New Dale Jr. Ads
As if trying to earn his second Daytona 500 victory wasn't enough of a challenge, NASCAR's four-time Most Popular Driver, Dale Earnhardt Jr., fends off a posse of post-apocalyptic mutant warriors in Budweiser's newest ad titled "Apocalypse," set to debut during Sunday's Daytona 500 on Fox-TV.
Dale Jr.'s pursuers chase the red No. 8 Chevy across a barren desert landscape, flinging fire bombs and wielding chainsaws, in pursuit of the last Budweiser on Earth. Just when he seems surrounded, Dale Jr. emerges from the Budweiser No. 8 car to confront his pursuers, exuding the same Southern moxie that has made him one of the most liked athletes in America.
"NASCAR fans have never before seen an ad like this from Budweiser," said Randall Blackford, Director of Budweiser Marketing, Anheuser-Busch, Inc. "We wanted to have some fun, and showcase Jr.'s amazing driving skills and personality in a nontraditional setting."
Fans can get a look at the making of the ad at (Budweiser.com) and (NASCAR.com), including exclusive behind-the-scenes video, and interviews with Dale Jr. and the production team. The 60-second ad, filmed near Lancaster, Calif. in mid-November, was directed by DDB Worldwide, Chicago. Dale Jr. has appeared in more than a dozen ads for Budweiser since 1999.(PR)
As if trying to earn his second Daytona 500 victory wasn't enough of a challenge, NASCAR's four-time Most Popular Driver, Dale Earnhardt Jr., fends off a posse of post-apocalyptic mutant warriors in Budweiser's newest ad titled "Apocalypse," set to debut during Sunday's Daytona 500 on Fox-TV.
Dale Jr.'s pursuers chase the red No. 8 Chevy across a barren desert landscape, flinging fire bombs and wielding chainsaws, in pursuit of the last Budweiser on Earth. Just when he seems surrounded, Dale Jr. emerges from the Budweiser No. 8 car to confront his pursuers, exuding the same Southern moxie that has made him one of the most liked athletes in America.
"NASCAR fans have never before seen an ad like this from Budweiser," said Randall Blackford, Director of Budweiser Marketing, Anheuser-Busch, Inc. "We wanted to have some fun, and showcase Jr.'s amazing driving skills and personality in a nontraditional setting."
Fans can get a look at the making of the ad at (Budweiser.com) and (NASCAR.com), including exclusive behind-the-scenes video, and interviews with Dale Jr. and the production team. The 60-second ad, filmed near Lancaster, Calif. in mid-November, was directed by DDB Worldwide, Chicago. Dale Jr. has appeared in more than a dozen ads for Budweiser since 1999.(PR)
