I want women to succeed in this sport, trust me I do. Unfortunately, people like Danica and JoCobb, they become such a sideshow that it hurts the brand of all women. Then you have people like Tia Norfleet - who is right in there with JoCobb. Personally, I don't like Danica Patrick but I give her credit for showing up and giving it 100% (even though her 100% just isn't good enough to compete).
Now, everyone's in a difficult position. Everyone wants to see a woman win in NASCAR. NASCAR wants to see it because it'd look really good for their brand being the lead story on NBC Nightly News, FOX News Live and Good Morning America. But sponsors are in a difficult position with the likes of JJC and Tia Norfleet.
Are you sponsoring someone like Johanna Long or Simona de Silvestro who will race hard for it every week? Are you sponsoring another Danica who, say what you will, will get you a return on your investment? Or are you sponsoring a con artist?
NASCAR's going to have to step in with the Jennifer Jo Cobb nonsense. There's no choice.