Richmond race ranks lowest in TV ratings for season
Fox's broadcast of Sunday's rain-delayed Crown Royal/Jim Stewart 400 NASCAR Nextel Cup race at Richmond International Raceway earned a final Nielsen Media Research rating of 4.3 and 11 market share, Street & Smith's SportsBusiness Daily reports.
It was the lowest rating for a Cup points event this season, .1 point lower than the 4.4 the April 21 Phoenix race contested on a Saturday night, when ratings are usually lower. But the race was the second biggest sports event of the weekend, trailing only the 7.5/18 NBC earned for horse racing's Kentucky Derby in the final ratings.
Last year's Richmond race was carried on Fox's FX cable station, earning a 3.5/7 national rating for the Saturday night event.
Darlington overnight TV ratings off 7%: Fox's broadcast of Sunday's rain-delayed Dodge Avenger 500 Nextel Cup race at Darlington Raceway earned an overnight Nielsen Media Research rating of 4.0 and an 11 market share, Street & Smith's SportsBusiness Daily reports. The rating is 7% lower than the 4.3 Fox earned overnight last year, when the race was broadcast on Saturday night.(SceneDaily.com)
Fox's broadcast of Sunday's rain-delayed Crown Royal/Jim Stewart 400 NASCAR Nextel Cup race at Richmond International Raceway earned a final Nielsen Media Research rating of 4.3 and 11 market share, Street & Smith's SportsBusiness Daily reports.
It was the lowest rating for a Cup points event this season, .1 point lower than the 4.4 the April 21 Phoenix race contested on a Saturday night, when ratings are usually lower. But the race was the second biggest sports event of the weekend, trailing only the 7.5/18 NBC earned for horse racing's Kentucky Derby in the final ratings.
Last year's Richmond race was carried on Fox's FX cable station, earning a 3.5/7 national rating for the Saturday night event.
Darlington overnight TV ratings off 7%: Fox's broadcast of Sunday's rain-delayed Dodge Avenger 500 Nextel Cup race at Darlington Raceway earned an overnight Nielsen Media Research rating of 4.0 and an 11 market share, Street & Smith's SportsBusiness Daily reports. The rating is 7% lower than the 4.3 Fox earned overnight last year, when the race was broadcast on Saturday night.(SceneDaily.com)