Darrell Waltrip and Mountain Dew Celebrate a 'Flashback to Glory'
CHARLOTTE, N.C. -
2007 Partnership Celebrates Championship Heritage
Mountain Dew will once again be partnered with legendary NASCAR Champion Darrell Waltrip for the upcoming 2007 NASCAR season. Mountain Dew Racing will be celebrating DW's Championship seasons in the Mountain Dew car over 25 years ago. In 1981 and 1982, Waltrip won back-to-back NASCAR Cup titles behind the wheel of the No. 11 Mountain Dew Buick. DW's 1981 Championship season is now recognized as one of the most impressive runs in NASCAR history, as he fought back from a 341-point deficit in the final 17 races to capture the Cup. During those two seasons, Waltrip amassed an unbelievable 24 victories, 18 poles, 38 top-five finishes, and two Cup titles. Now, a television analyst for FOX Sports, Waltrip remains legendary to the sport.
ORDER NOW ON DWSTORE.COM: Celebrate DW's 25th Anniversary of his 1981 Championship with this signed chrome Mountain Dew Buick!
"It truly is an honor to be back with my friends at Mountain Dew", states Waltrip. "Those years together were the glory years of my career. Just look in the record books — in '81 and '82... Mountain Dew and DW were virtually unbeatable!"
Mountain Dew will honor DW's history-making moments with the Fueled by Dew: Flashback to Glory national campaign. Waltrip and the No. 11 Mountain Dew Buick will be featured in national Mountain Dew advertising, including radio commercials, print materials, online, and on in-store point of sale materials. Mountain Dew has even refurbished one of the actual #11 Buick race cars from the Championship season and will let fans check it out at events throughout the year. Fans will also have the chance to win VIP race trips, meet Darrell and receive retro Mountain Dew Racing merchandise by participating in retail promotions throughout the country over the course of the Flashback to Glory campaign.
"The Darrell Waltrip years were some of the finest in Mountain Dew's racing history," said Ralph Santana, vice president of sports, media and interactive, Pepsi-Cola North America. "Welcoming him back into the Dew family 25 years later is the ideal way to celebrate those glory days."
With more than 25 years in the sport, Mountain Dew can boast success as both a team sponsor and a race title sponsor. In addition to team sponsorships through the years, Mountain Dew was also the proud sponsor of 12 Mountain Dew Southern 500s at the Darlington Raceway. In fact, the winner of the very first Mountain Dew Southern 500 was Darrell Waltrip in 1992. In 2007, the Mountain Dew Racing legacy rolls on with the Flashback to Glory campaign and a championship partnership with Darrell Waltrip.
CHARLOTTE, N.C. -
2007 Partnership Celebrates Championship Heritage
Mountain Dew will once again be partnered with legendary NASCAR Champion Darrell Waltrip for the upcoming 2007 NASCAR season. Mountain Dew Racing will be celebrating DW's Championship seasons in the Mountain Dew car over 25 years ago. In 1981 and 1982, Waltrip won back-to-back NASCAR Cup titles behind the wheel of the No. 11 Mountain Dew Buick. DW's 1981 Championship season is now recognized as one of the most impressive runs in NASCAR history, as he fought back from a 341-point deficit in the final 17 races to capture the Cup. During those two seasons, Waltrip amassed an unbelievable 24 victories, 18 poles, 38 top-five finishes, and two Cup titles. Now, a television analyst for FOX Sports, Waltrip remains legendary to the sport.
ORDER NOW ON DWSTORE.COM: Celebrate DW's 25th Anniversary of his 1981 Championship with this signed chrome Mountain Dew Buick!
"It truly is an honor to be back with my friends at Mountain Dew", states Waltrip. "Those years together were the glory years of my career. Just look in the record books — in '81 and '82... Mountain Dew and DW were virtually unbeatable!"
Mountain Dew will honor DW's history-making moments with the Fueled by Dew: Flashback to Glory national campaign. Waltrip and the No. 11 Mountain Dew Buick will be featured in national Mountain Dew advertising, including radio commercials, print materials, online, and on in-store point of sale materials. Mountain Dew has even refurbished one of the actual #11 Buick race cars from the Championship season and will let fans check it out at events throughout the year. Fans will also have the chance to win VIP race trips, meet Darrell and receive retro Mountain Dew Racing merchandise by participating in retail promotions throughout the country over the course of the Flashback to Glory campaign.
"The Darrell Waltrip years were some of the finest in Mountain Dew's racing history," said Ralph Santana, vice president of sports, media and interactive, Pepsi-Cola North America. "Welcoming him back into the Dew family 25 years later is the ideal way to celebrate those glory days."
With more than 25 years in the sport, Mountain Dew can boast success as both a team sponsor and a race title sponsor. In addition to team sponsorships through the years, Mountain Dew was also the proud sponsor of 12 Mountain Dew Southern 500s at the Darlington Raceway. In fact, the winner of the very first Mountain Dew Southern 500 was Darrell Waltrip in 1992. In 2007, the Mountain Dew Racing legacy rolls on with the Flashback to Glory campaign and a championship partnership with Darrell Waltrip.
