DirecTV Names Hot Pass Drivers
DirecTV Group Inc. has named the five NASCAR drivers that will be featured on DirecTV's new NASCAR HOTPASS service.
Dale Earnhardt Jr., Kevin Harvick, Jimmie Johnson, Tony Stewart and Michael Waltrip will each have an exclusive channel through the HOTPASS which will concentrate on them throughout the entire race.
Each driver channel will also feature multiple screens that include the live national broadcast of the race; a driver's point-of-view camera looking out the front windshield with select telemetry readings; additional camera angles inlcuding overhead, pit box and corners; live audio of the communications between the driver, crew chief and spotter; and dedicated announcers for each channel.
DirecTV has also completed its first national ad campaign for the service, which will debut just before the Daytona 500 with a spot featuring Earnhardt Jr.(LA Business)
DirecTV Group Inc. has named the five NASCAR drivers that will be featured on DirecTV's new NASCAR HOTPASS service.
Dale Earnhardt Jr., Kevin Harvick, Jimmie Johnson, Tony Stewart and Michael Waltrip will each have an exclusive channel through the HOTPASS which will concentrate on them throughout the entire race.
Each driver channel will also feature multiple screens that include the live national broadcast of the race; a driver's point-of-view camera looking out the front windshield with select telemetry readings; additional camera angles inlcuding overhead, pit box and corners; live audio of the communications between the driver, crew chief and spotter; and dedicated announcers for each channel.
DirecTV has also completed its first national ad campaign for the service, which will debut just before the Daytona 500 with a spot featuring Earnhardt Jr.(LA Business)