Some didn't find it funny.
By DREW DAVISON
Special to the Star-Telegram
Texas Motor Speedway President Eddie Gossage knows that the best promotion will take on a life of its own.
His latest effort proves that.
Gossage announced in a news release Wednesday that radio host Terry Dorsey of KSCS/96.3 FM had accepted his offer of $100,000 to change his name to TexasMotorSpeedway.com for a year and get a TexasMotorSpeedway.com tattoo.
Of course it was an April Fools' Day joke -- a day early.
Gossage had everybody believing that Dorsey would change his name. The joke made national headlines and generated feedback from fans worldwide.
While most people appreciate a good practical joke, Tarrant County District Clerk Tom Wilder and his staff didn't find the stunt the least bit amusing. They began to prepare for a media crush after learning of the news release.
"I have a sense of humor, but this just was not funny," Wilder said. "My staff and myself both wasted about three hours today because where you file to change names is in the family law building.
"We couldn't just let all these unbridled film crews into this place where people are standing in lines with their lives falling apart and children all around crying.
"How am I supposed to let all these TV people film this? I have got to be careful about that, and everyone needs to get appropriate permissions to do so. I'm not laughing. Let's put it that way.
"It was just a great inconvenience and, apparently, Mr. Gossage and Mr. Dorsey have a lot of time on their hands so maybe they can help us with our 30,000 cases and the overload we have on a daily basis."
Wilder said he plans to write a letter to Gossage and Dorsey explaining the problems this prank created.
"This took on a life of its own within 24 hours," TMS spokesman Mike Zizzo said. "To our surprise, it really caught everyone's interest and attention so much so that people and media wanted to follow Terry to the courthouse to witness it. We never could have imagined that happening -- especially in a city this size -- and we apologize to all courthouse personnel for any inconveniences we may have caused them Wednesday morning."
Gossage couldn't be reached for comment.
Two years ago, TMS pulled a similar prank, or at least tried to, when it announced that it was building a $900 million retractable roof.
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