ESPN: World-Wide NASCAR Syndication
In a significant move to continue to expand international television distribution of NASCAR, officials from ESPN International and NASCAR announced today that beginning in 2007, ESPN International will become the exclusive worldwide syndication agent for NASCAR outside of North America. ESPN International will handle the worldwide television syndication rights for NASCAR and help identify broadcast partnerships on a country-by-country basis. Through the partnership, NASCAR and ESPN will leverage their combined resources to expand the scope and reach of NASCAR coverage.
ESPN International is one of the leading syndicators of sports programming throughout the world and this relationship will help maximize coverage of NASCAR’s three major national series - the NASCAR NEXTEL Cup Series, the NASCAR Busch Series and the NASCAR Craftsman Truck Series - and provide a solid base of distribution.
"It is tremendously exciting for ESPN International to be selling such a high quality, dynamic sports product as NASCAR,” said Murray Barnett, Senior Director of Sales for ESPN International. “We believe that ESPN International and NASCAR are a perfect match for the development of NASCAR's already impressive international TV distribution."
With a 10-month racing season, the longest of any major North American sport, NASCAR provides broadcasters with the most competitive series in all of motorsports and dedicated viewers from February to November. The power of the NASCAR brand, the sport’s unique side-by-side racing among athletes viewed by fans as genuine and accessible, combined with a strong global interest in motorsports, positions NASCAR as one of the leading sports entertainment properties in the world.
“This agreement is an important step in the continued growth of NASCAR beyond the U.S.,” said Robbie Weiss, International Managing Director for NASCAR. “We are excited to partner with ESPN International and their worldwide syndication team to help strengthen NASCAR’s reach and bring NASCAR to audiences all over the world. We believe this new partnership will provide great value to our fans as well as the entire NASCAR industry -- drivers, teams, media partners, licensees and sponsors.”
In a significant move to continue to expand international television distribution of NASCAR, officials from ESPN International and NASCAR announced today that beginning in 2007, ESPN International will become the exclusive worldwide syndication agent for NASCAR outside of North America. ESPN International will handle the worldwide television syndication rights for NASCAR and help identify broadcast partnerships on a country-by-country basis. Through the partnership, NASCAR and ESPN will leverage their combined resources to expand the scope and reach of NASCAR coverage.
ESPN International is one of the leading syndicators of sports programming throughout the world and this relationship will help maximize coverage of NASCAR’s three major national series - the NASCAR NEXTEL Cup Series, the NASCAR Busch Series and the NASCAR Craftsman Truck Series - and provide a solid base of distribution.
"It is tremendously exciting for ESPN International to be selling such a high quality, dynamic sports product as NASCAR,” said Murray Barnett, Senior Director of Sales for ESPN International. “We believe that ESPN International and NASCAR are a perfect match for the development of NASCAR's already impressive international TV distribution."
With a 10-month racing season, the longest of any major North American sport, NASCAR provides broadcasters with the most competitive series in all of motorsports and dedicated viewers from February to November. The power of the NASCAR brand, the sport’s unique side-by-side racing among athletes viewed by fans as genuine and accessible, combined with a strong global interest in motorsports, positions NASCAR as one of the leading sports entertainment properties in the world.
“This agreement is an important step in the continued growth of NASCAR beyond the U.S.,” said Robbie Weiss, International Managing Director for NASCAR. “We are excited to partner with ESPN International and their worldwide syndication team to help strengthen NASCAR’s reach and bring NASCAR to audiences all over the world. We believe this new partnership will provide great value to our fans as well as the entire NASCAR industry -- drivers, teams, media partners, licensees and sponsors.”
