mike honcho
Knuckleheads
Final Phoenix TV Ratings: NASCAR on Fox tumbled to a 3.6/7 (6.0 million) on Saturday night for racing from Phoenix. Saturday's 3.6/7 is the lowest NASCAR rating ever on FOX, as well as an -18% decline compared to last year's 4.4/8. Sports competition was somewhat tougher on Saturday night than it was a year ago, as ESPN carried an NBA Playoff doubleheader. Last year's Phoenix race was run on April 12 and the NBA Playoffs had not yet begun. For the season-to-date, NASCAR is averaging a 5.6/11 (9.3 mill.) on FOX, down -13% compared to last year's 6.4/13 (10.6 mill.). Much has been written about NASCAR's ratings declines this year, but it's worth remembering that at a 5.6/11 NASCAR is still the #1 spring sport by a huge margin, and more than doubles the first-week average of the NBA Playoffs on ABC (2.7/7). See race-by-race and more on my 2009 TV Ratings page.(4-24-2009) Comment here