HoneyBadger
I love short track racing (Taylor's Version)
Another economic journal has an article about the dire state of NASCAR racing.
A dozen years ago, few leagues could match the popularity of Nascar, which boasted record-high viewership and was going toe-to-toe with the NFL. But then few leagues suffered worse during the economic crash. Nascar watched as corporate sponsors fled the sport and fans tuned out by the million. Though the race series has bounced back in the years since, it's never returned to those pre-crash highs and some continuing negative trends have taken their toll: Team values are down this year, with the top ten worth an average $137 million, a 7% drop.
Nascar isn't just watching from the sideline, though. The lagging interest in America’s top race series is enough of a concern that this year Nascar will introduce a radically different race format to bring some new excitement - and hopefully some new fans - to the sport. "A lot of it is rooted in research," says Nascar chief marketing officer Steve Phelps of the rules changes. He notes that Nascar is listening to its fans and trying to give them exactly what they want: "They like side-by-side racing, they like restarts, they like this notion of not a contrived break but one that makes sense in the context of people racing hard and winning.”
https://www.forbes.com/sites/chriss...teams-2017-trouble-at-the-track/#19f38ab63132
A dozen years ago, few leagues could match the popularity of Nascar, which boasted record-high viewership and was going toe-to-toe with the NFL. But then few leagues suffered worse during the economic crash. Nascar watched as corporate sponsors fled the sport and fans tuned out by the million. Though the race series has bounced back in the years since, it's never returned to those pre-crash highs and some continuing negative trends have taken their toll: Team values are down this year, with the top ten worth an average $137 million, a 7% drop.
Nascar isn't just watching from the sideline, though. The lagging interest in America’s top race series is enough of a concern that this year Nascar will introduce a radically different race format to bring some new excitement - and hopefully some new fans - to the sport. "A lot of it is rooted in research," says Nascar chief marketing officer Steve Phelps of the rules changes. He notes that Nascar is listening to its fans and trying to give them exactly what they want: "They like side-by-side racing, they like restarts, they like this notion of not a contrived break but one that makes sense in the context of people racing hard and winning.”
https://www.forbes.com/sites/chriss...teams-2017-trouble-at-the-track/#19f38ab63132
