How NASCAR landed a staggering TV deal despite ratings decline

Excellent article. It really explains things that aren't evident on the surface. As much as some people will deny it, NASCAR has some very smart people handling the business side of things and this deal is great for fans who want to watch racing on TV.
 
Matthew2470 said:
Why use the word "pawns"? In reality everyone in the world who watches tv is a "pawn" since viewers are the entire reason TV exists.
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Wrong a rooski. go watch honey Boo Boo will ya. Zerk is on the money. We were gobbled up, going to be bundled in with stick and ball , and will be treated like the half witted step child in a gimme gimme war. For a while we will get attention, because we have value...It's mine...no it's mine na na ne nah nah. But the new will wear off after a while...got to cut coverage..ya know.. cost too much to produce and all that...the new shiny thing isn't worth fighting over...doesn't cost us hardy nothing to have a bunch of retired jocks babling on about the nest latest and greatest draft pick..Pawns..right Zerky?
 
good article dp.

another article a while back...in wsj i think ?..........explains that tv households have hit ceiling...at bout 100 mill households......an holdin fer yrs.
zero tv households..but computer/etc.......has grown from 2 mill ta 5 mill .....an growin. so i bet fox-n-nbc got future earnings w/ streamin/etc built into biz model too. ?
 
StandOnIt said:
Wrong a rooski. go watch honey Boo Boo will ya. Zerk is on the money. We were gobbled up, going to be bundled in with stick and ball , and will be treated like the half witted step child in a gimme gimme war. For a while we will get attention, because we have value...It's mine...no it's mine na na ne nah nah. But the new will wear off after a while...got to cut coverage..ya know.. cost too much to produce and all that...the new shiny thing isn't worth fighting over...doesn't cost us hardy nothing to have a bunch of retired jocks babling on about the nest latest and greatest draft pick..Pawns..right Zerky?
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Not one thing about your post is reasonable or logical. Maybe sit this one out and go back to your Danica bash thread.
 
Matthew2470 said:
Not one thing about your post is reasonable or logical. Maybe sit this one out and go back to your Danica bash thread.
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we all know what reasonable and logical is in your world.o_O Calling out Zerk isn't reasonable or logical. You don't have enough command of the language to be criticizing anybody. Here is the pawn definition Boo Boo.
PAWN...A person or an entity used to further the purposes of another:
You may have been correct years ago Boo Boo, but now it is commercial/sponsor/network driven. just how much can they charge.."they" meaning the media mongols. If you read Pockrass's article, I don't believe it is entirely true..but they made plenty of money selling the package to the media outlets...AND it says they haven't sold any advertising...oh boy the greedy get even more by selling commercials. So Boo Boo, I see like Zerk does that Nascar and autoracing in general has been drawn into the fray, and the viewers will be FORCED to pay more against their will. That is the definition of a Pawn..Boo Boo. BTW..you are one also.
 
A couple of good points in this article:

NASCAR provides a significant amount of programming content, from practices and qualifying on Friday and Saturday to races on Saturday night and Sunday. The season, at nine months and 36 Cup races, is one of the longest of any sport.

The races still attract millions of viewers — the 2012 season averaged 5.8 million viewers per race — and NASCAR still ranks among the most watched sports each weekend. For 17 of the first 20 Cup races this year, NASCAR's rating was first or second among all sports that weekend.
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There’s another big reason NBC wanted the rights for the final 20 NASCAR Cup races of the season. NBC wants to have NASCAR to go up against the NFL.

NBC won’t bank on NASCAR beating the NFL, but NASCAR will rate much better than other sporting events or other shows it could put up against football on a Sunday afternoon. It also will use its fall NASCAR coverage, including the Chase for the Sprint Cup, as a lead in to its “Sunday Night Football” telecast.
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Zerkfitting said:
We will be pawns in a future content vs. distribution war.
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zerk......good observation. ......maybe....maybe not ??

content providers----fox/nbc--- are locked in w/ nascar---long term.
distribution ain't. --cause they compete w/ each other.

what if a new competitor w/ deep pockets enters ?
ala carte .....live sports events....via netflix type model ?
hhhmmm........i choose all cup...nns...ncws...arca ...indycar....plus nfl programin......don't need f1...rallycar..nba etc.
?????? might be sooner than we think ??
 
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