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NEW YORK--(BUSINESS WIRE)--Dec. 3, 2002-- NASCAR IN CAR on iN DEMAND, television's first enhanced multi-channel digital sports package, has signed NASCAR Winston Cup Series veteran Rusty Wallace as the 2003 spokesman for the digital cable package.
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NASCAR IN CAR on iN DEMAND offers flag-to-flag in-car camera coverage of NASCAR Winston Cup Series points races featuring live team audio communications and real-time in-car data displayed on virtual dashboards.
The 2003 package will feature a seventh in-car camera channel, a free specially-designed NASCAR IN CAR remote control for easier navigation between the in-car camera channels and the network race coverage, and a weekly online poll allowing viewers to select the starting lineup of drivers featured on NASCAR IN CAR. The subscription package will feature 36 races in the full-season package for a suggested retail price of $129, or an early-bird offer of $99 for customers who order by February 24th. NASCAR IN CAR begins its first full-season with a free preview during the Daytona 500 on February 16, 2003.
Wallace, who drives the No. 2 Miller Lite car, will be the focal point of iN DEMAND's marketing campaign which includes network cable, national radio, print and online media. Wallace also will appear in all consumer ad materials created for affiliate use. Wallace finished seventh in the 2002 NASCAR Winston Cup Series point standings, marking it the 10th consecutive year and 16 of the last 17 years he has finished in the top 10. His current career record boasts 54 wins, 189 top-five finishes, 309 top-10 finishes, 36 pole positions and more than $34 million in career winnings in 598 races.
"NASCAR IN CAR is a great way for our fans to get right in the action," said Rusty Wallace. "This package is a great value and it's the only way to see what the driver sees at any point during a race."
"Signing Rusty as our spokesperson provides us with a great opportunity to leverage the power that top drivers have in capturing the attention of an extremely loyal fan base," said Gregg Rothberg, iN DEMAND's Vice President of Marketing & Promotion. "NASCAR drivers have a bond with their fans that is unique in professional sports today, and history has shown those fans are more likely to purchase products endorsed by them."
"Next season will be great for NASCAR IN CAR on iN DEMAND," said Jeffrey Pollack, Managing Director of Broadcasting and New Media for NASCAR. "With a full season of programming, new enhancements, and iN DEMAND's strong marketing commitment, we're confident NASCAR fans will continue to embrace this unique extension of our live network telecasts."
To create even greater tune in for the 2003 NASCAR IN CAR free preview, iN DEMAND has created a Watch & Win promotion where viewers can find out how to win a 65-inch big screen TV when they tune in to the free preview.
NASCAR IN CAR was developed by NASCAR Digital Entertainment and iN DEMAND in conjunction with NASCAR's broadcast partners to complement NASCAR's live event coverage on FOX, FX, NBC, and TNT.
ACTV produces the `NASCAR IN CAR on iN DEMAND' package each week while NASCAR Digital Entertainment and iN DEMAND serve as executive producers, with Jeffrey Pollack and Rob Jacobson, iN DEMAND's Executive Vice President, serving as the co-executive producers. ACTV, Inc. (NASDAQ: IATV - News) is a digital media company providing proprietary technologies, tools, and technical and creative services for enhanced TV advertising, personalized programming applications and enhanced media.
On-screen Sportvision, a leader in sports media technology, provides real-time animated dashboard with gauges, and information including the driver's name, car position, miles-per-hour, and RPMs. Each in-car channel also includes a mix of ambient car sounds and team communications. In-car cameras are provided by Broadcast Sports Technologies, a leader in microwave transmission and custom remote controlled miniature camera systems.
iN DEMAND, the nation's leading PPV & VOD provider, delivers television premieres of the best movies, championship boxing, mega-event wrestling, professional and college sports, plus original entertainment. iN DEMAND's 60-channel digital lineup also offers MLB EXTRA INNINGS, NBA LEAGUE PASS, ESPN GAMEPLAN, NHL CENTER ICE and ESPN FULL COURT, plus half-hour start times for its top movies each month, and VOD in select cable markets across the country. The company's shareholders are AT&T Broadband, L.L.C., Time Warner Entertainment - Advance/Newhouse Partnership, Comcast Programming Ventures, Inc. and Cox Communications, Inc. Further information about the company can be found at www.indemand.com.
ADVERTISEMENT
NASCAR IN CAR on iN DEMAND offers flag-to-flag in-car camera coverage of NASCAR Winston Cup Series points races featuring live team audio communications and real-time in-car data displayed on virtual dashboards.
The 2003 package will feature a seventh in-car camera channel, a free specially-designed NASCAR IN CAR remote control for easier navigation between the in-car camera channels and the network race coverage, and a weekly online poll allowing viewers to select the starting lineup of drivers featured on NASCAR IN CAR. The subscription package will feature 36 races in the full-season package for a suggested retail price of $129, or an early-bird offer of $99 for customers who order by February 24th. NASCAR IN CAR begins its first full-season with a free preview during the Daytona 500 on February 16, 2003.
Wallace, who drives the No. 2 Miller Lite car, will be the focal point of iN DEMAND's marketing campaign which includes network cable, national radio, print and online media. Wallace also will appear in all consumer ad materials created for affiliate use. Wallace finished seventh in the 2002 NASCAR Winston Cup Series point standings, marking it the 10th consecutive year and 16 of the last 17 years he has finished in the top 10. His current career record boasts 54 wins, 189 top-five finishes, 309 top-10 finishes, 36 pole positions and more than $34 million in career winnings in 598 races.
"NASCAR IN CAR is a great way for our fans to get right in the action," said Rusty Wallace. "This package is a great value and it's the only way to see what the driver sees at any point during a race."
"Signing Rusty as our spokesperson provides us with a great opportunity to leverage the power that top drivers have in capturing the attention of an extremely loyal fan base," said Gregg Rothberg, iN DEMAND's Vice President of Marketing & Promotion. "NASCAR drivers have a bond with their fans that is unique in professional sports today, and history has shown those fans are more likely to purchase products endorsed by them."
"Next season will be great for NASCAR IN CAR on iN DEMAND," said Jeffrey Pollack, Managing Director of Broadcasting and New Media for NASCAR. "With a full season of programming, new enhancements, and iN DEMAND's strong marketing commitment, we're confident NASCAR fans will continue to embrace this unique extension of our live network telecasts."
To create even greater tune in for the 2003 NASCAR IN CAR free preview, iN DEMAND has created a Watch & Win promotion where viewers can find out how to win a 65-inch big screen TV when they tune in to the free preview.
NASCAR IN CAR was developed by NASCAR Digital Entertainment and iN DEMAND in conjunction with NASCAR's broadcast partners to complement NASCAR's live event coverage on FOX, FX, NBC, and TNT.
ACTV produces the `NASCAR IN CAR on iN DEMAND' package each week while NASCAR Digital Entertainment and iN DEMAND serve as executive producers, with Jeffrey Pollack and Rob Jacobson, iN DEMAND's Executive Vice President, serving as the co-executive producers. ACTV, Inc. (NASDAQ: IATV - News) is a digital media company providing proprietary technologies, tools, and technical and creative services for enhanced TV advertising, personalized programming applications and enhanced media.
On-screen Sportvision, a leader in sports media technology, provides real-time animated dashboard with gauges, and information including the driver's name, car position, miles-per-hour, and RPMs. Each in-car channel also includes a mix of ambient car sounds and team communications. In-car cameras are provided by Broadcast Sports Technologies, a leader in microwave transmission and custom remote controlled miniature camera systems.
iN DEMAND, the nation's leading PPV & VOD provider, delivers television premieres of the best movies, championship boxing, mega-event wrestling, professional and college sports, plus original entertainment. iN DEMAND's 60-channel digital lineup also offers MLB EXTRA INNINGS, NBA LEAGUE PASS, ESPN GAMEPLAN, NHL CENTER ICE and ESPN FULL COURT, plus half-hour start times for its top movies each month, and VOD in select cable markets across the country. The company's shareholders are AT&T Broadband, L.L.C., Time Warner Entertainment - Advance/Newhouse Partnership, Comcast Programming Ventures, Inc. and Cox Communications, Inc. Further information about the company can be found at www.indemand.com.