FLRacingFan
Team Owner
ISC, whose stock is primarily controlled by the NASCAR-owning France family, told financial analysts last week that it plans to decrease capacity at several more racetracks. Other tracks cutting capacity points to at least a 25 percent reduction from 2007.
Company officials said seats without views of pit road don’t deliver as good of an experience. Or seats too far from many of the midway areas or the prerace activities don’t allow fans to take advantage of those amenities.
In order to create urgency and worry among ticket buyers, ISC will cut the number of seats available. They don’t want fans to wait on the weather. They want fans nervous that if they don’t buy early, at best they will end up disappointed with their seat, or at worst, out of luck because the race sold out.
They also pledge to not cut out the "little guy" from attending races. I hope they're being truthful but I wouldn't count on it.
http://www.sportingnews.com/nascar/story/2013-07-09/sprint-cup-ticket-prices-daytona-racetracks-isc-schedule-results