ISC tracks to offer ticket insurance
SCENEDAILY - 10:18AM ET WEDNESDAY AUGUST 8, 2007 - BY MICHAEL SMITH - SPORTSBUSINESS JOURNAL
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World Access, a specialty insurance company, has struck a deal to offer insurance on tickets sold to all events at International Speedway Corp. tracks. ISC owns and operates 12 tracks that are the sites for NASCAR Nextel Cup events and promotes more than 100 racing events annually.
This is the second motorsports deal in the last month for World Access, which reached a similar agreement with Dover International Speedway. The insurance company offers insurance for customers of ticketing agencies, credit-card issuers, travel agencies and employers, among others.
Through its deal with ISC, consumers who purchase tickets to events at ISC tracks will have the ability to also buy insurance on the ticket, which will allow the fan a refund on the cost of the ticket as well as any tax and shipping fee. The insurance will be referred to as the Event Ticket Protector.
"Through this partnership, we can offer fans additional peace of mind with their ticket purchases," said Roger VanDerSnick, ISC's senior vice president of marketing and business operations.
A consumer would be eligible for a refund for missing an event because of unforeseen circumstances, such as medical issues, traffic accidents, jury duty or other covered reasons. A fan also would be eligible for a refund if a race is postponed because of weather and the fan cannot attend the make-up date.
Terms of the arrangement were not available. Cost of the insurance was not released, but in its deal with Dover, the insurance costs 5 percent of the total purchase, or a minimum of $6.25.
The SportsBusiness Journal is a sister publication to NASCAR Scene.
SCENEDAILY - 10:18AM ET WEDNESDAY AUGUST 8, 2007 - BY MICHAEL SMITH - SPORTSBUSINESS JOURNAL
Print This Article RSS Feed
World Access, a specialty insurance company, has struck a deal to offer insurance on tickets sold to all events at International Speedway Corp. tracks. ISC owns and operates 12 tracks that are the sites for NASCAR Nextel Cup events and promotes more than 100 racing events annually.
This is the second motorsports deal in the last month for World Access, which reached a similar agreement with Dover International Speedway. The insurance company offers insurance for customers of ticketing agencies, credit-card issuers, travel agencies and employers, among others.
Through its deal with ISC, consumers who purchase tickets to events at ISC tracks will have the ability to also buy insurance on the ticket, which will allow the fan a refund on the cost of the ticket as well as any tax and shipping fee. The insurance will be referred to as the Event Ticket Protector.
"Through this partnership, we can offer fans additional peace of mind with their ticket purchases," said Roger VanDerSnick, ISC's senior vice president of marketing and business operations.
A consumer would be eligible for a refund for missing an event because of unforeseen circumstances, such as medical issues, traffic accidents, jury duty or other covered reasons. A fan also would be eligible for a refund if a race is postponed because of weather and the fan cannot attend the make-up date.
Terms of the arrangement were not available. Cost of the insurance was not released, but in its deal with Dover, the insurance costs 5 percent of the total purchase, or a minimum of $6.25.
The SportsBusiness Journal is a sister publication to NASCAR Scene.
