I think it's a lousy idea and it won't make a bit of difference in the ratings against the NFL. I also think that NASCAR is treading into territory first explored by college football. This system is going to lead to Co-Champions in the minds of many. Think the BCS is messed up? Just wait until November.
Lets say that Jr has a sizable lead after race 26. But after the playoffs Jeff Gordon is crowned Champion. You know that Jayski and other sites will keep track of the old points and if Jr would have won under the old system, there will be seriously mad fans. Some will proclaim Jr the true Champion.
NASCAR has indicated that this points system is a go for 2004, but..... if it doesn't work out, they'll go back to the old system in 2005. Sounds like 2004 could be a year with an * beside it in the record books.