DAYTONA BEACH, Fla. (Oct. 30, 2010) – NASCAR Vice President of Corporate Communications Jim Hunter, whose career in motorsports spanned portions of six decades as both a journalist and public relations professional, died last night in Daytona Beach, Fla. following a 12-month battle with cancer. He was 71.
“Jim Hunter was one of NASCAR’s giants,” said NASCAR Chairman and CEO Brian France. “For more than 40 years Jim was part of NASCAR and its history. He loved the sport, but loved the people even more. It seems as if everyone in the sport called him a friend. Jim will forever be missed by the NASCAR community. Our sympathies go out to his entire family.”
Added NASCAR President Mike Helton: “Jim was a uniquely talented man that cannot be replaced. He was a great friend and mentor to so many in the sport. His influence will remain with and be carried on by so many of the people he touched. This is a sad day for Jim’s family and his extended, NASCAR family.”
As a young man growing up in his native South Carolina, Hunter was a football and baseball player at the University of South Carolina. Those years preceded a future of being immersed in the sports world, primarily motorsports. Hunter learned motorsports from “both sides” by working as a newspaper reporter/editor and a public relations representative.
As a member of the media, Hunter was sports editor of the Columbia Record newspaper; he had an award-winning stint at the Atlanta Journal-Constitution; he was a columnist for Stock Car Racing magazine; and he authored a number of books, including a widely-read biography on NASCAR great David Pearson, entitled “21 Forever”.
On the public relations side, Hunter broke into that business in the 1960s, with Dodge’s motorsports operation. He handled public relations for a number of top IndyCar drivers before going on to become the public relations director at his beloved Darlington Raceway and Talladega Superspeedway.
In 1983, Hunter was named to his first executive position in his first NASCAR stint, becoming NASCAR’s vice president of administration. In 1993 he was named president of Darlington Raceway and corporate vice president of the International Speedway Corporation. He remained at Darlington until 2001 when he accepted an offer from then-NASCAR Chairman and CEO Bill France Jr. to return to Daytona Beach to lead an expanded public relations effort aimed at responding to the needs of burgeoning media coverage.
There have been some interesting tributes this morning. Harvick said that he "..didn't make many friends" his first year and "..probably would have run himself out of the sport" if it hadn't been for Hunter.