Jr still wants control of his Father's company

tkj24

Team Owner
Joined
Oct 5, 2001
Messages
7,877
Points
398
Location
Tennessee
Earnhardt Jr. is in final year of contract with DEIBy David Newton
ESPN.com


MOORESVILLE, N.C. -- Negotiations to re-sign Dale Earnhardt Jr. with the racing organization his father built could be completed within 30 to 45 days, according to those close to the situation.




Earnhardt Jr.
Kelley Earnhardt Elledge, who is handling negotiations for her brother, gave no indication that an agreement to keep Earnhardt Jr. at Dale Earnhardt Inc. for many years would not happen.

"The idea is that that company would be left to the children, and we want to make sure that there is a formidable business left there and we can take on for our generation and then our children and then on and on," said Elledge, who is recovering from recent surgery that temporarily stalled talks.

"It's very important to us. It's just a matter of us getting on the same playing field and where we are.''

Elledge, speaking Tuesday at the grand opening of JR Motorsports' new Busch Series and late model facility, said the key issues remain at least 51 percent ownership of the company so Earnhardt Jr. would have control over organizational decisions as well as the licensing and branding of his name.

Elledge, who expects to have a prominent role at DEI, said resources have not been up to the level of other top Cup organizations. She noted that Earnhardt Jr.'s cup team has come to JR Motorsports to use equipment not at DEI.

"The biggest reason we want ownership in the Cup program is so that we can direct it to where we feel like it needs to go," Elledge said. "It is no secret that that business has not been at its maximum potential.

"There hasn't been someone solid in the business putting the resources back into the race team. Just for them to even come over and use our pull-down plate … that's a resource that they don't have that major teams have.''

Elledge said DEI's recent hiring of Max Siegel as president of Global Operations was a step in the right direction.

"He's seen the need for it,'' she said of resources such as the pull-down plate. "He's like, 'You know, you shouldn't be going to JR Motorsports to be doing this.'

"They know what they need. They have got a three-year plan of what their capital expenses need to be. It's just a matter of timing now of getting that in place. They lack resources."

Elledge said Earnhardt Jr. wants the company to be sound so he can drive 10 or 12 more years.

"We've got to get on the race track and win and get competitive and win championships,'' she said. "We have to have a situation that provides that for him."

Elledge said she's been in constant contact with Siegel since her surgery two weeks ago. Although the recovery period is four to six weeks, she said that will not affect her ability to negotiate.

"I sat down with him last week,'' she said of Siegel. "We're there. We're continuing. It is important to all of us. It is important to get it all wrapped up."

Because Earnhardt Jr. also must renegotiate his deal with Budweiser and there are business deals that must be settled for 2008 on both ends, Elledge said an agreement must be reached by June.

And while she said talks remain positive, she said there's no agreement in principal.

"We've entertained all of the ideas of all the family, the kids . . . we've entertained all kinds of different things,'' Elledge said. "We just keep throwing things out on the table. There is no breaking point except a day, a timeline.

"Max and I are very honest with each other. It's like at some point, we've got to get to 2008. They do with sponsors and teams and drivers and we do. So at some point, the breaking point will be time. I'd say 30-45 days."

Elledge gave no indication that the sometimes tumultuous relationship between Earnhardt Jr. and his stepmother, DEI owner Teresa Earnhardt, has been a stumbling block.

She said Teresa has been on the phone with her almost daily to check on her condition since the surgery.

Elledge hopes when all is said and done that DEI will be the kind of family business that her father intended it to be.

"It's what our dad started,'' she said. "It would be great if we could be involved and help mold it to where it feels it needs to go for Dale Jr. to maximize his potential as a race car driver."

David Newton covers NASCAR for ESPN.com. He can be reached at [email protected].
 
Because of Jr's sponsorship with Bud also ends this year Kelly says this has to be done by June. They had better get on with it.
 
The more I read about Max Siegel, the better I like him. I think he is going to be very good for DEI.

Newcomer Siegel looks to steer Earnhardt Inc. to top

By A.J. Perez, USA TODAY
MARTINSVILLE, Va. — Max Siegel was abducted at 5 with his little sister by a father who convinced the two their mother was dead. He didn't find out otherwise until he was reunited with his mother at 12 after his father died of cancer.
Siegel relayed that story to Dale Earnhardt Jr. when he took over the day-to-day operations of Dale Earnhardt Inc. in early February.

Earnhardt related to Siegel's rough upbringing.

At 6, a fire destroyed his mother's house. Unable to take care of Earnhardt and his sister, Kelley, she sent them to live with their dad, who had remarried. Dale Sr. was absent most of the time tending to his racing career. His wife, Teresa, according to Dale Jr., remained emotionally distant toward the children thrust onto her household.

Siegel says sharing those stories helped form a bond.

"That's when we had a breakthrough," he says.

"Having come from a broken home, not seeing my mother for seven years, moving all around and then having (my mother) come back into my life — that wasn't an ideal situation. I understand there are a lot of emotional and psychological things that you need to find in a situation where you feel comfortable."

Earnhardt Jr. is looking for that comfort level. The connection the two have formed may keep Dale Earnhardt Inc. — which only has Earnhardt Jr. under contract until season's end — intact.

"The only thing I can do is to be as transparent as possible so he can understand me," says Siegel, whose No. 1 priority early in his tenure as DEI's president of global operations is to keep Earnhardt Jr. around.

"Obviously, he's lived a roller-coaster life. He's seen a lot of good and bad in people," Earnhardt says. "That's what's made him as emotional and passionate as he is. He definitely wears his heart on his sleeve."

'Out of left field'

Earnhardt didn't see that coming. His expectations of Siegel, 42, were low, for no other reason than Siegel didn't have much of a racing background. A graduate of the Notre Dame Law School, Siegel had spent the last 15 years in the music industry — mostly in the gospel genre — as an agent and then an executive.

When he left for DEI, the Indianapolis native was the senior vice president of Zomba Label Group and president of Zomba Gospel — one of the most profitable properties owned by Sony BMG.

"We are excited about him joining our team and what his leadership means for the future of Dale Earnhardt Inc.," Teresa Earnhardt said in a statement.

Siegel reports directly to Teresa Earnhardt, and he oversees all of DEI's properties.

"If you know Teresa, you never know what to expect," Earnhardt says. "It sounded like she had something to do with it, because it was out of left field. Nobody knew anything about him.

"You have to question a guy who makes a move like that. That man's been working in the music business for years. You have to question his motives. Why would he want to come over here? I was pleasantly surprised when I finally met him."

Siegel's interest in NASCAR was piqued four years ago. He had hoped to create the first NASCAR team owned entirely by African-Americans, teaming with NFL Hall of Famer Reggie White and retired San Diego Padres great Tony Gwynn.

That effort failed — partly due to the death of White in 2004 — but Siegel did meet many higher-ups within the sport, including Teresa Earnhardt, CEO and owner of DEI.

"I became fascinated with the market, entertainment and growth opportunity of the sport," Siegel says. "When the invitation (came) to come work for the No. 1 brand in the No. 2 sport (in the USA), I felt I could use all my professional skills to help grow the company and the sport."

'Open to anything'

Siegel arrived at DEI's shop in Mooresville, N.C., as the only African-American employee and the highest-ranking African-American team executive in NASCAR. He has hired an assistant to double that number at DEI.

A long — Siegel was 4 when he attended his first Indianapolis 500 — but limited racing background didn't hold him back in his first couple of weeks at DEI.

"The learning curve was very steep for him," Earnhardt Jr. says. "He dove right in and worked as hard as he could. He said, 'Tell me everything I need to know.' He asks, 'What's this?' and, 'What's that?' He's not arrogant. He really wants all the information you can give him. He's open to anything."

At DEI, he's not afraid to invoke the memory of Earnhardt Sr., who was killed in a crash at the 2001 Daytona 500. Posters have been placed on the walls of the shop as well as on the haulers that carry the cars to the track to remind the company's approximately 350 employees of the tradition Dale Sr. and Teresa created in 1980.

"It's as if Dale Sr. is still alive," Siegel says. "He reached out and touched just about everybody. He set a standard. That family atmosphere is still around here."

It's that tradition Siegel hopes will endure. He seems to be succeeding in that quest. Earnhardt Jr. and Teresa no longer trade barbs in the media, and Siegel says a pact could be in place as soon as next month. Negotiations were put on hold while Kelley Earnhardt Elledge, who serves as her brother's business manager, recovers from recent surgery to remove tumors from her pancreas. Earnhardt Jr. says Kelley will be able to resume her duties soon.

"Max has been able to get a lot of the emotions out in the open," said Richie Gilmore, DEI's director of motor sports. "It's business, but it's still family."

Earnhardt Jr. has 17 Cup wins and made the Chase for the Nextel Cup in two of the first three years of the title run's existence. Neither of DEI's other Cup drivers, Martin Truex Jr. and Paul Menard, has a victory.

Earnhardt Jr. — voted the most popular NASCAR driver for four years running — sells more trackside merchandise than any other driver; his father is third behind Hendrick Motorsports' Jeff Gordon, according to DEI.

"Never before in sports has a father and son duo carried with it the iconic status of the Earnhardts," says David Carter, executive director of the University of Southern California's Sports Business Institute. "At first blush, DEI without Dale Jr. — following the loss of Dale Sr. — would feel like February without the Daytona 500."

SIMILARITIES IN RACING, MUSIC

MARTINSVILLE, Va - Jennifer Siegel says there's one advantage in attending NASCAR races vs. concerts.
"I can wear these comfortable, supportive Pumas," Siegel says, pointing to her feet. "If I was going to an entertainment event, I'd be in heels, makeup -- the whole bit."

She was glad she went casual April 1. Max Siegel, the new president of global operations at Dale Earnhardt Inc., had to pay to park in a private lot, and the two walked into Martinsville Speedway, victims of snarled traffic.

Once inside the circuit, Jennifer says she sees plenty in common with the Christian music industry her husband of 10 1/2 years was a part of for more than a decade.

"These people are very gracious, humble people. Everybody is very concerned about one another and their fan base," says Jennifer, 41, a pediatric dentist in Indianapolis who also is caring for their three children.

Max Siegel told Dale Earnhardt Jr., who appeared in a Jay-Z video, of other parallels. "Max sees a lot of similarities in our personalities and mannerisms of drivers and artists he dealt with in his past," Earnhardt says.

Siegel took it one step further.

"What my family and I have experienced since we've been involved in the sport is a genuine kindness and willingness to accept us," Siegel said. "Quite frankly, it's been a pleasant surprise. Prior to coming in, I got a lot of questions from people about the occasional Confederate flag or that there weren't very many people of color in the sport. But this has probably been the friendliest professional environment I've been in over the past 15 years."

A.J. Perez, USA TODAY

THE MAX SIEGEL FILE

Age: 42

Hometown: Indianapolis

Family: Wife, Jennifer; children, Max Jr. (7), Matthew (5), Madeline (3)

Previous sports background: Played baseball briefly at Notre Dame before a hip injury sidelined him; attempted to start a NASCAR team four years ago

Education: Bachelor's degree (major in premed and psychology) and law degree from Notre Dame

Find this article at:
http://www.usatoday.com/sports/motor/nascar/2007-04-08-siegel-dei_N.htm
 
I'll just be glad when the deal is done, so he can get his mind back to racin!!
 
If Teresa don't give him what he wants and he leaves, what does she have left? NUTIN HONEY
 
Back
Top Bottom