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4xchampncountin
Guest
Lebron signed a contract with Cadbury-Adams on sunday. The deal calls for him to appear in commercials and print ads (as well as on some product packaging) for their Bubblicious bubble gum line. There is talk of a new "Lebron inspired flavor" whatever the heck that means. Madison avenue is just lining up to sign this guy to anything they can. So far fans have bought his shoe line and his sport cards at incredible rates, so he is considered a very hot commodity in the advertising world. Lebron's representatives say they are staying true to his beliefs. He has said in the past when asked in interviews that Bubblicious is his favorite gum and Fruity Pebbles is his favorite cereal. A deal is said to be in the works for him to promote Fruity Pebbles also.
Company Years Value
Nike 7 $100M
Coca-Cola 6 $16M
Juice Batteries 4 $8M
Upper Deck 5 $6M
Cadbury Adams 4 $5M
Total since May 2003 $135M
Company Years Value
Nike 7 $100M
Coca-Cola 6 $16M
Juice Batteries 4 $8M
Upper Deck 5 $6M
Cadbury Adams 4 $5M
Total since May 2003 $135M