Local business groups push for NASCAR ticket sales

dpkimmel2001

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This may not do anything to fill the seats but it may boost their ticket sales. I thought this was kind of an interesting story. It seems that many of the local business owners in the Richmond, VA area are being asked to purchase tickets for the two NASCAR races or risk losing one or even both dates. Maybe this is just a preventative measure or perhaps they know something the rest of us don't.....

From the Richmond Times Dispatch

Local business groups push for NASCAR ticket sales

Several local leaders are urging business owners to buy tickets to the two NASCAR races in Richmond or run the risk of losing one or both.

"As wonderful as it is to host this semiannual sporting spectacular, we must not become complacent or take this for granted," the letter said.

It asked that owners consider buying four tickets and keep buying them year after year.

The letter is signed by the heads of four local organizations: the Richmond Metropolitan Convention & Visitors Bureau, Richmond Sports Backers, the Greater Richmond Chamber and Retail Merchants Association. Henrico County Manager Virgil R. Hazelett also signed the letter.

The letter writers use Baltimore, St. Louis and Montreal as examples of cities that lost pro franchises in part because of a lack of local fan support.

"We are not in crisis mode," the letter says, "but we are declaring a call to action."

Doug Fritz, president of Richmond International Raceway, credited the business leaders for reaching out to their constituents to build support.

"They realize how important Richmond International Raceway and NASCAR are to our community and they recognize the widespread economic impact that is generated each and every year — not only in our region, but in Virginia as a whole," he said.

Attendance dropped at both races held this year from 2009. September's race had 95,000 people attending, compared with 108,000 in 2009. May's race drew 93,000, compared with 100,000 in 2009.

Each of the two NASCAR race weekends generates about $168.5 million in economic impact, according to a study released in May 2009 by The Washington Economics Group.

The 1,000-acre Richmond Raceway Complex in Henrico County includes a three-quarter-mile racetrack surrounded by grandstands with more than 112,000 seats. The complex, formerly home to the State Fair of Virginia, also has six buildings with more than 300,000 square feet of space for meetings and exhibitions.

With all of the events held at the Raceway Complex, the study shows the complex generates about $467 million in local economic activity annually, creates $85 million in tax revenue and supports 7,700 jobs.

The letter was e-mailed Monday by at least two of the groups. The Retail Merchants Association said it e-mailed the letter to nearly 2,000 addresses on its mailing list.

"We felt it was important to get it out to as many people as possible because of RIR's impact on businesses," said Patricia A. Vitsky, director of member communications for the merchants group.
 
Richmond's going to lose a date, a matter of when not if.

They reduced capacity to 91,000 and only sold a fraction of those tickets (40-60,000 according to the most realistic estimates). That just doesn't sound like they're deserving of TWO Cup races.
 
Amazing, wasn't it just a few years ago there was a waiting list for tickets to Richmond?
 
Amazing, wasn't it just a few years ago there was a waiting list for tickets to Richmond?

When the product sucks, people don't buy it. The racing at Richmond sucks, has sucked for years now. RIR could offer free admission and still not fill the stands.

Same story with Dover -- crappy product.
 
I used to be a season ticket holder to Richmond and loved every year that I went. We gave up our four seats a couple of years ago because we were forced into purchasing tickets for every single event at the track. For two years I couldn't even give the IRL tickets away. Finally I said the heck with it and we gave them up our seats all together. I've always liked the racing there and I'd continue to go if it wouldn't have been for their ticket policy.
 
When the product sucks, people don't buy it. The racing at Richmond sucks, has sucked for years now. RIR could offer free admission and still not fill the stands.

Same story with Dover -- crappy product.

Wow, I thought the racing at RIR was still pretty decent.
 
Wow, I thought the racing at RIR was still pretty decent.

Trust me, the race I went to in 2008 was plain terrible. One lap of the race decent only because of the incident were Kyle Busch wrecked Junyer and all the rednecks flipped out, but the other 399 laps of that race sucked.

The two races I watched this year on FOX and ABC were really bad. I talked to some friends who went to the spring race and they told me FOX didn't show any side-by-side racing or battles for position throughout the field because "there wasn't anything worth showing" going on. All but one of my friends who went to the Spring Race tried to sell their fall tickets. One of them couldn't even give their Cup tickets away even though it's a 90 minute drive from Southern Maryland to Richmond.

BTW, the one who did go said the fall race was worse than the Spring race.

The racing at Dover is pretty bad, but anyone in the area will tell you Dover is a much more pleasant experience than Richmond for watching a race. There's a mall and dozens of places to eat literally within walking distance, plus the casino.

NASCAR races are fun to go to, there's a lot to do. But I'm a fan of the racing and I just think the racing at Dover sucks... Richmond was great fun before the COT.

Local races are better anyways. Pay my $10 (if I pay at all, good ole' press credentials:D), sit down and watch several races without two hours of festivities.
 
I used to be a season ticket holder to Richmond and loved every year that I went. We gave up our four seats a couple of years ago because we were forced into purchasing tickets for every single event at the track. For two years I couldn't even give the IRL tickets away. Finally I said the heck with it and we gave them up our seats all together. I've always liked the racing there and I'd continue to go if it wouldn't have been for their ticket policy.

These tracks need to learn they can't get away with forcing fans buy these season ticket packages. It only works when the demand exceeds the availability. Even at Bristol where the night race was the hardest ticket to come by, those tickets are no longer in demand like they used to be. I dropped my season tickets at Bristol for that very reason.
 
These tracks need to learn they can't get away with forcing fans buy these season ticket packages. It only works when the demand exceeds the availability. Even at Bristol where the night race was the hardest ticket to come by, those tickets are no longer in demand like they used to be. I dropped my season tickets at Bristol for that very reason.

Exactly... I had all intentions of getting tickets for the first race at Kentucky, until I found out a cup race seat was going to cost me $400 for a "package".

I have a friend who is very involved in NASCAR and I am hoping to comp some tickets.
 
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