Lowe's apologizes for 'family trees'

Bucky Badger

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Way to go LOWES:rolleyes:

No family tree for me Please.

From the Charlotte Observer,

Lowe's apologizes for 'family trees'
NICHOLE MONROE BELL

It's green, cone-shaped, and ready to be decorated and lit. But in the Lowe's holiday catalog it's a "Family Tree" not a Christmas tree.

That's put the Mooresville-based home improvement giant at the center of what has become an annual debate over whether retailers should specifically refer to Christmas in their advertisements.

Lowe's 2007 holiday catalog triggered an outcry from the American Family Association, a conservative advocacy group.

Over the years, the association has led boycotts against Wal-Mart and other retailers for using the catchall "happy holidays" in its advertisements and greetings instead of "Merry Christmas."

This year, the association posted an "action alert" on its Web site, asking readers to e-mail Lowe's about how the "family" trees might be offensive to Christians.

Lowe's spokeswoman Karen Cobb said the catalog page's title was an error during the "creative process" and was inconsistent with the company's practice of referring to the trees as Christmas trees. Cobb said the company is redoubling its efforts to proof its catalogs.

"We've apologized for the confusion we created," Cobb said. "It was not our intention to offend anyone."
 
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