2003 Winston Cup Champion Matt Kenseth To Race In 2004 ASA Late Model Series Season Opener: The American Speed Association has announced the ASA Late Model Series will begin its 2004 season at the .50-mile Madison International Speedway in Oregon, Wis. on Saturday, May 8. Matt Kenseth, the 2003 NASCAR Winston Cup Champion and former ASA competitor, will compete in the season-opening event. "We feel privileged to be able to launch the ASA Late Model Series at Madison and to have someone the caliber of Matt Kenseth in the event," said Joe Balash, ASA vice-president, race operations. "The solid fan base that has long been established deserves this quality of entertainment. It will be a great set-up for the ASA National Tour when they visit this facility later in the summer." Labeled as the fastest half-mile oval in Wisconsin, Madison International Speedway is one of the premier short tracks in the Badger State with a full array of suites in turn 1 and seating capacity for more than 10,000. ASA National Tour car owner and Chicago-businessman Terry Kunes purchased the track in November, 2002. Kunes appointed Roy Kenseth, father of NASCAR Winston Cup Champion Matt Kenseth, to promote and manage Madison.