I know that NASCAR is doing their best to try and get a black man behind the seat of one of the cars. They've tried with Willy T Ribbs, and Bill Lester in the truck series. The major problem is securing a sponsor. A couple of years ago, there was big news about a team being formed for a Busch car being owned by Joe Washington (of NFL fame) and a couple of other black entertainers. It appeared that the team really never got off the ground because major sponsorship couldn't be found. I believe then the problem doesn't so much lie in the area of the stands, but rather in the marketing department.