NAMRF SHOWING SIGNS OF PROGRESS
Nov. 17, 2004
For immediate release
Rusty Thomas
Director of Communications, NAMRF
www.namrf.com
702-497-8561
LAS VEGAS – While preparing for a strong presence protest at NASCAR’s season-ending Ford 400 Sunday in Miami-Homestead, the National Association for Minority Race Fans is proud to take partial responsibility for NASCAR’s small, sudden steps toward diversity.
As will be evidenced in Miami, NAMRF’s membership and motivation continues to grow. Equally satisfying is NAMRF’s direct and indirect effect on NASCAR. Grudgingly or not, NASCAR has made strides toward re-shaping itself as a diverse sport and NAMRF applauds these efforts.
“They are making progress. But you’d have to be very naive or in denial to think NAMRF wasn’t influential in NASCAR taking its actions,” said NAMRF Director Jirard Brown. “It’s not just a coincidence that progress starts being made at the same time we start raising awareness. We’ve already had a positive impact and will continue to do so until all races feel safe at the races.”
With NAMRF directing the spotlight at it, NASCAR has recently announced ventures into Mexico, signed minority drivers to developmental contracts and will next year have Waste Management sponsor African-American driver Bill Lester in its truck series.
“Are they are steps in the right direction? Yes,” said NAMRF Director of Operations Steve Parker. “Are they enough? No. NASCAR will not be truly diverse until minorities and women not only feel safe at races, but also welcomed.”
While NASCAR continues to tinker with ways to get minority drivers in cars, NAMRF will continue to urge it to create ways to get minority fans safely in seats. Along with its flag trade-in program aimed at de-clawing infields and campgrounds, NAMRF will soon announce an “Experience the Races” program which will give hundreds of minority fans their first chance to attend a NASCAR race in a safe environment.
“Despite the incremental advancements, the bottom line remains unchanged,” said Parker. “The two most exclusively white gatherings in America are KKK rallies and NASCAR races. There’s a reason minorities will go to an NFL or NBA game, but not a NASCAR race. And it’s not because we don’t like fast cars.”
NAMRF, which this week officially withdrew its support for an upcoming NASCAR-based documentary being filmed by Ni4Ni Productions, also re-issues its challenge of a public debate with NASCAR on its diversity programs.
“They are obviously responding to us indirectly,” said Parker. “It would be nice to sit down and map out our plans to them face-to-face.”