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Monopoly's Money
By ANDREW ZIMBALIST
Published: November 6, 2005
Never mind the drivers, Nascar's rulers seem to be spinning out of control. A few weeks ago, Nascar's chairman and chief executive, Brian France, proposed a plan to limit the number of cars that team owners could control to three. This could reduce the stable of cars owned by Roush Racing, which has five, and Hendrick Motorsports, which has four.
The France Family Holdings- France says he is concerned about equity and competitive balance. As the argument goes, when one owner controls several cars, the drivers can share information about track conditions and car technology, giving them an advantage over other drivers. And as it becomes more and more expensive to build cars and sponsor teams, owners with less capital will suffer, as will the fortunes of their drivers.
It is nice to see that France, who may soon be leaving the family business, has discovered an interest in competition and fairness. His family, after all, owns Nascar, the Motor Racing Network (the radio network that broadcasts all Nascar races) and Americrown (the catering company that sells food at most Nascar tracks); it also owns a share of Action Performance (the dominant motor car memorabilia company) and owns a controlling interest in the publicly traded International Speedway Corporation.
The corporation owns 12 of the 22 racetracks that are host to the Nextel Cup, Nascar's premier series. It also has economic ties to the owner of another five tracks where Nextel Cup races are run.
The only new tracks Nascar has sanctioned for Cup races since 1998 are owned by the speedway corporation. One of the most modern and well-equipped tracks in the country, Kentucky Speedway, has been trying to get a Cup race for the past five years. Nascar has put off Kentucky each year. Meanwhile, Nascar holds races at inferior and more dangerous tracks owned by the speedway corporation.
What about large teams with multicar entries? From 1990 to 1995, only 7 percent of all entries were from multicar teams. This proportion grew to 38 percent from 2000 to 2004.
Yet as multicar teams became more prominent, the outcome of races has become more balanced. During the past five years, no driver has repeated as the top earner or the points champion. From 1990 to 1994, there was an average of 12 different winners a season; from 2000 to '04, there was an average of 17 different winners a season.
Multicar owners also seem to make it easier for new drivers to enter the top circuits. As the expenses associated with building and maintaining a racecar skyrocket, individual drivers or car owners increasingly find the cost prohibitive. The economies of scale associated with multicar teams facilitate new entries.
So what is France really worried about? About 25 percent of Nextel race revenue is paid to the drivers and their teams. This compares with the more than 50 percent of revenue paid to players in the National Football League, the National Basketball Association, the National Hockey League and Major League Baseball. Nascar is earning a bundle by being the monopoly sanctioning agency, then controlling the production process.
If the drivers are united by multicar teams, Nascar will lose some of its leverage over the producers. The Roush and Hendricks teams, for instance, could come together and boycott certain Nextel Cup events if the drivers and teams are not offered a larger share of the spoils. Worse still, they could threaten to form a new racing circuit.
They may also begin to demand that races be transferred to the more modern and longer tracks that are not owned by the speedway corporation. And if race sites were selected based on merit rather than on ownership, the profits of the Nascar/International Speedway Corporation cartel would shrink. If France were truly concerned about new drivers getting a fair shake, there would be a straightforward solution. The Cup series today has 36 official races. France says he is reluctant to expand the number because drivers need time off.
Fair enough. Nascar could mandate that each driver be limited to 36 official races a year, but still sanction, say, 45 Nextel Cup races. That would be a 25 percent expansion in the number of races and potential entries - and new drivers would have a greater opportunity to win.
Nascar output would expand to new tracks and new regions of the country. Higher output and service to new areas would improve consumer satisfaction. It would be a victory for fans, for drivers, for independent track owners and for the economies of new regions. The only loser would be the France family.
Andrew Zimbalist is the Robert A. WoodsProfessor of Economics at Smith College and the author of "In the Best Interests of Baseball? The Revolutionary Reign of Bud Selig," to be published in March by Wiley.
By ANDREW ZIMBALIST
Published: November 6, 2005
Never mind the drivers, Nascar's rulers seem to be spinning out of control. A few weeks ago, Nascar's chairman and chief executive, Brian France, proposed a plan to limit the number of cars that team owners could control to three. This could reduce the stable of cars owned by Roush Racing, which has five, and Hendrick Motorsports, which has four.
The France Family Holdings- France says he is concerned about equity and competitive balance. As the argument goes, when one owner controls several cars, the drivers can share information about track conditions and car technology, giving them an advantage over other drivers. And as it becomes more and more expensive to build cars and sponsor teams, owners with less capital will suffer, as will the fortunes of their drivers.
It is nice to see that France, who may soon be leaving the family business, has discovered an interest in competition and fairness. His family, after all, owns Nascar, the Motor Racing Network (the radio network that broadcasts all Nascar races) and Americrown (the catering company that sells food at most Nascar tracks); it also owns a share of Action Performance (the dominant motor car memorabilia company) and owns a controlling interest in the publicly traded International Speedway Corporation.
The corporation owns 12 of the 22 racetracks that are host to the Nextel Cup, Nascar's premier series. It also has economic ties to the owner of another five tracks where Nextel Cup races are run.
The only new tracks Nascar has sanctioned for Cup races since 1998 are owned by the speedway corporation. One of the most modern and well-equipped tracks in the country, Kentucky Speedway, has been trying to get a Cup race for the past five years. Nascar has put off Kentucky each year. Meanwhile, Nascar holds races at inferior and more dangerous tracks owned by the speedway corporation.
What about large teams with multicar entries? From 1990 to 1995, only 7 percent of all entries were from multicar teams. This proportion grew to 38 percent from 2000 to 2004.
Yet as multicar teams became more prominent, the outcome of races has become more balanced. During the past five years, no driver has repeated as the top earner or the points champion. From 1990 to 1994, there was an average of 12 different winners a season; from 2000 to '04, there was an average of 17 different winners a season.
Multicar owners also seem to make it easier for new drivers to enter the top circuits. As the expenses associated with building and maintaining a racecar skyrocket, individual drivers or car owners increasingly find the cost prohibitive. The economies of scale associated with multicar teams facilitate new entries.
So what is France really worried about? About 25 percent of Nextel race revenue is paid to the drivers and their teams. This compares with the more than 50 percent of revenue paid to players in the National Football League, the National Basketball Association, the National Hockey League and Major League Baseball. Nascar is earning a bundle by being the monopoly sanctioning agency, then controlling the production process.
If the drivers are united by multicar teams, Nascar will lose some of its leverage over the producers. The Roush and Hendricks teams, for instance, could come together and boycott certain Nextel Cup events if the drivers and teams are not offered a larger share of the spoils. Worse still, they could threaten to form a new racing circuit.
They may also begin to demand that races be transferred to the more modern and longer tracks that are not owned by the speedway corporation. And if race sites were selected based on merit rather than on ownership, the profits of the Nascar/International Speedway Corporation cartel would shrink. If France were truly concerned about new drivers getting a fair shake, there would be a straightforward solution. The Cup series today has 36 official races. France says he is reluctant to expand the number because drivers need time off.
Fair enough. Nascar could mandate that each driver be limited to 36 official races a year, but still sanction, say, 45 Nextel Cup races. That would be a 25 percent expansion in the number of races and potential entries - and new drivers would have a greater opportunity to win.
Nascar output would expand to new tracks and new regions of the country. Higher output and service to new areas would improve consumer satisfaction. It would be a victory for fans, for drivers, for independent track owners and for the economies of new regions. The only loser would be the France family.
Andrew Zimbalist is the Robert A. WoodsProfessor of Economics at Smith College and the author of "In the Best Interests of Baseball? The Revolutionary Reign of Bud Selig," to be published in March by Wiley.