Monster Energy ‘We’re going to bring a party’ to NASCAR

Charlie Spencer said:
See, that's what I don't get at all. I wouldn't go to the track to check out anything except the racing. If I'm there, I'll wander around. I can't think of much a sponsor could offer that would attract me to an event in which I otherwise have little or no interest.

The only 'experience' I'm after at the track is learning the grandstands with the best views and the least trafficked roads in and out.
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Yep! :booya: ^^^^^^^
 
ted@economy said:
Probably won't be in our lifetimes , but someday , some ad agency , will come up with a new image of Nascar . A strong sport , proud of itself , confident that it entertains it's fans without the need for hoopla and micro managing . SUNDAY ..SUNDAY...SUNDAY ...COME OUT AND SEE THE GREATEST RACING IN THE WORLD .... Instead , we get this ..... We aren't worthy , come out and see the girls .
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I am usually Mr. Positive about all things NASCAR, but this post is inarguable IMO. Well said.
 
Charlie Spencer said:
See, that's what I don't get at all. I wouldn't go to the track to check out anything except the racing. If I'm there, I'll wander around, more to get some exercise than anything else. I can't think of much a sponsor could offer that would attract me to an event in which I otherwise have little or no interest.

I did attend my first major golf tournament a couple of years ago, a sport I have a minor interest in. What attracted me? Not any surrounding hoopla, not any autograph signing parties, not the free parking and shuttle buses to the course. Free admission for active and retired military. That will get me to try something I've never looked at before, believe you me. But that had nothing to do with the event sponsor; apparently it's a policy of either most courses or tournaments, or of the PGA itself.

The only 'experience' I'm after at the track is learning the grandstands with the best views and the least trafficked roads in and out.
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When you are at a race weekend you are at the track the whole time even when racing isn't happening if you are camping. I feel like Monster might amp up the weekend parties and bring more fun to the pre race festivities.
 
Bringing a party to NASCAR? So less down time, less lulls in action, more prerace and weekend stuff at the track?
 
Simple Fan said:
When you are at a race weekend you are at the track the whole time even when racing isn't happening if you are camping. I feel like Monster might amp up the weekend parties and bring more fun to the pre race festivities.
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That I get, but I'm already there for the race itself. I wouldn't say I would 'probably go to see what changes they've made to the weekend festivities.' I say I was going to the race, and I may get around to checking out whatever else may be going on. Or not; I usually provide enough of my own entertainment - books, cards, binos for birdwatching, etc. Mundane to some, but stuff I know I'm going to enjoy.

Your generation camps? The same one that doesn't get drivers licenses and considers cold cereal too much work? :D
 
Johali said:
I'm holding off on making my usual plans for this years races until after the announcement. By this time I would normally have my route laid out and reservations made at the campgrounds. I spend a helluva lotta time, energy and money attending several races a year and that may well end very soon. I pull an RV 5,000 to 8,000 miles every year to attend races and that alone is enough to make us quit going if we think the experience we look for is not there.
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If a person has never done the planning, prep and purchasing involved in loading up an RV for a trip they can't possibly know the time involved in getting ready to hit the road. It looks easy when you are at the site with the awning down having a cold one but a lot of work has transpired to get to that point.
 
Charlie Spencer said:
See, that's what I don't get at all. I wouldn't go to the track to check out anything except the racing. If I'm there, I'll wander around, more to get some exercise than anything else. I can't think of much a sponsor could offer that would attract me to an event in which I otherwise have little or no interest.

I did attend my first major golf tournament a couple of years ago, a sport I have a minor interest in. What attracted me? Not any surrounding hoopla, not any autograph signing parties, not the free parking and shuttle buses to the course. Free admission for active and retired military. That will get me to try something I've never looked at before, believe you me. But that had nothing to do with the event sponsor; apparently it's a policy of either most courses or tournaments, or of the PGA itself.

The only 'experience' I'm after at the track is learning the grandstands with the best views and the least trafficked roads in and out.
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The only experiences I am familiar with involve either Jimi Hendrix or hallucinogens from my youthful days or both. For a million bucks I could not tell you what constitutes an experience at a Nascar event although now that I think of it using Brian for target practice would work.
.
 
AuzGrams said:
Bringing a party to NASCAR? So less down time, less lulls in action, more prerace and weekend stuff at the track?
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Maybe that is it or part of it but it beats me. I wonder if bringing the party to Nascar will involve seeing young people face down on the ground in a pool of their on vomit?
 
Skoalbandit33 said:
If a person has never done the planning, prep and purchasing involved in loading up an RV for a trip they can't possibly know the time involved in getting ready to hit the road. It looks easy when you are at the site with the awning down having a cold one but a lot of work has transpired to get to that point.
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Plus the time and cost getting your travel vehicle, or vehicles ready for a road trip.;)
 
Charlie Spencer said:
That I get, but I'm already there for the race itself. I wouldn't say I would 'probably go to see what changes they've made to the weekend festivities.' I say I was going to the race, and I may get around to checking out whatever else may be going on. Or not; I usually provide enough of my own entertainment - books, cards, binos for birdwatching, etc. Mundane to some, but stuff I know I'm going to enjoy.

Your generation camps? The same one that doesn't get drivers licenses and considers cold cereal too much work? :D
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Funny story about Millennials and camping. A buddy of mine has a 20 year old son that goes tent camping once a year with his friends but none of them have any concept about coordinating things to bring, what to eat, how to make food or the direction to go to get to the campsite. The first year they went it was a disaster as the young men could not figure out how to put up the tents even after consulting with their phones. No one brought things like soap, wood for fires, bug spray or a proper method of lighting the area at night. The second year was also a disaster so my buddy took over and put together a plan so the little darlins could survive a weekend but insisted that the campers come with him as he planned and shopped for supplies etc. The camping trip went off without a hitch but it is probably going to be the last one as the group thinks that too much work is involved.
 
Charlie Spencer said:
That I get, but I'm already there for the race itself. I wouldn't say I would 'probably go to see what changes they've made to the weekend festivities.' I say I was going to the race, and I may get around to checking out whatever else may be going on. Or not; I usually provide enough of my own entertainment - books, cards, binos for birdwatching, etc. Mundane to some, but stuff I know I'm going to enjoy.

Your generation camps? The same one that doesn't get drivers licenses and considers cold cereal too much work? :D
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This. Honestly, I have been to races where bands that I really like are playing pre-race, but I don't get there because I am in the pits, on Twitter for last second information, prepping for the race. I don't have time for that extra stuff. I am there for the race.
 
Monster can do whatever in the hell they want to the extra stuff, but I absolutely, unconditionally, despise that group dictating race formats. This makes me puke. I can tolerate NASCAR screwing with the series, I cannot tolerate NASCAR allowing a bunch of Monster people screwing with my series. I am starting to become concerned.
 
Nitro Dude said:
Plus the time and cost getting your travel vehicle, or vehicles ready for a road trip.;)
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I agree 100% as things like the cooling system, brakes, good tires that are properly inflated are just a few of the things that have to be up to snuff or bad things will happen.
 
Skoalbandit33 said:
Maybe that is it or part of it but it beats me. I wonder if bringing the party to Nascar will involve seeing young people face down on the ground in a pool of their on vomit?
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I go to both Anaheim Monster Supercross pit parties every year and I have never seen anything that should make anyone uncomfortable or saw anything that would be degrading to any sponsors or fans. But, that being said...some people will get offended over the smallest things. The one thing I noticed for sure is that the Monster girls do attract a lot of fans taking photos with them. My buddies 10 year old son loved getting a pic with them. I have never seen anyone drunk or disorderly either, but they don't let you into the pits until 12.00 and they kick you out at 6.00.
 
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ted@economy said:
Probably won't be in our lifetimes , but someday , some ad agency , will come up with a new image of Nascar . A strong sport , proud of itself , confident that it entertains it's fans without the need for hoopla and micro managing . SUNDAY ..SUNDAY...SUNDAY ...COME OUT AND SEE THE GREATEST RACING IN THE WORLD .... Instead , we get this ..... We aren't worthy , come out and see the girls .
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Yeah, that will please the female audience
 
Revman said:
Monster can do whatever in the hell they want to the extra stuff, but I absolutely, unconditionally, despise that group dictating race formats. This makes me puke. I can tolerate NASCAR screwing with the series, I cannot tolerate NASCAR allowing a bunch of Monster people screwing with my series. I am starting to become concerned.
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Brian essentially gave away the title sponsorship to Monster with the hope that their involvement could pump water out of the hull of a sinking ship or at minimum stabilize it. The Networks gave Brian stupid money for broadcast rights and all they have got for their money is less viewers so they are understandably cranky and want changes made. I get that as if Monster can make changes for nothing then the Networks should be able to do whatever they wish for the billions they are spending.

If Nascar was a competent sanctioning body and had started to battle their issues properly as they arose instead of waiting until they had a tire fire on their hands they would not be in a position where they had to cede control of the series to the whims of others.
 
Nitro Dude said:
I go to both Anaheim Monster Supercross pit parties every year and I have never seen anything that should make anyone uncomfortable or saw anything that would be degrading to any sponsors or fans. But, that being said...some people will get offended over the smallest things. The one thing I noticed for sure is that the Monster girls do attract a lot of fans taking photos with them. My buddies 10 year old son loved getting a pic with them. I have never seen anyone drunk or disorderly either, but they don't let you into the pits until 12.00 and they kick you out at 6.00.
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That is good to know as having a party is always fun but having mini editions of spring break would not be good.
 
Bucky Badger said:
Yeah, that will please the female audience
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You may be surprised how much of the female audience enjoys taking pics with the Monster Girls. After reading a lot of the posts on here I'm getting the feeling a lot of fans must think there is some big stage with Monster girls doing live porn or dancing naked. Monster girls is nothing new, there has been sexy girls around entertainment, racing, and sports activities way before I was born in 1956. IMO, it starts from when we were in high school with pretty girls doing flips in very short skits that shows their butts every time they do a cartwheel. But that being said...you are right, there will be some women and men that will be offended...that's just the way the world works.:)
 
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Nitro Dude said:
You may be surprised how much of the female audience enjoys taking pics with the Monster Girls. After reading a lot of the posts on here I'm getting the feeling a lot of fans must think there is some big stage with Monster girls doing live porn or dancing naked. This is nothing new, there has been sexy girls around entertainment, racing, and sports activities way before I was born in 1956. IMO, it starts from when we were in high school with pretty girls doing flips in very short skits that shows their butts every time they do a cartwheel. But that being said...you are right, there will be some women and men that will be offended...that's just the way the world works.:)
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I imagine they'll be about the same as the Hooters girls used to be.
 
Skoalbandit33 said:
Brian essentially gave away the title sponsorship to Monster with the hope that their involvement could pump water out of the hull of a sinking ship or at minimum stabilize it. ...
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Did not know this . If true , it would be the most short sighted business decision in history . Completely eliminating any future prospect of returning previous pricing for series sponsorship.
 
Skoalbandit33 said:
If Nascar was a competent sanctioning body and had started to battle their issues properly as they arose instead of waiting until they had a tire fire on their hands they would not be in a position where they had to cede control of the series to the whims of others.
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In sincerity, I am coming to understand this. All of the changes to this point really didn't impact my NASCAR enjoyment/experience. Still out of my mind on my couch our my beloved Fontana. HOWEVER, when you start breaking the races up, etc.; now my experience is drastically changed. I am a manufacturer first fan, and when you take away Martin Truex Jr.'s ability to dominate 600 miles, you are messing with what I love about this sport. A huge part of the challenge is short run v. long run car/engine durability v. outright speed. We saw what that did to Carl in Homestead. You break these things up, and the long run thinking goes out the window IMO. They are now messing with what I personally love about the sport....and "they" are a damned energy drink company.
 
Revman said:
Monster can do whatever in the hell they want to the extra stuff, but I absolutely, unconditionally, despise that group dictating race formats. This makes me puke. I can tolerate NASCAR screwing with the series, I cannot tolerate NASCAR allowing a bunch of Monster people screwing with my series. I am starting to become concerned.
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Haven't the television networks been doing that for years ?
 
Charlie Spencer said:
I imagine they'll be about the same as the Hooters girls used to be.
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The Monster girls uniforms look much better IMO. It could be a lot worse...they could have had a bunch of sumo wrestlers walking around greeting the fans.:)
 
ted@economy said:
Haven't the television networks been doing that for years ?
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A fair point, but I have never felt that the changes to this point fundamentally impacted what I love about this sport. I am concerned with this batch. Additionally, I think that I have more trust in the networks (kind of) to preserve the core of the sport. I worry that Monster will come in with all of their Monster stuff, and turn it into a **** show. Here's the thing that I think is undeniable....Monster cannot leave this sport in worse shape than it found it. I have never bought into the sport going to **** because of attendance and ratings. I think that many use the heyday numbers as an unfair baseline. HOWEVER, I will acknowledge that this sport is at a place where it cannot afford to go backwards. I have visions of what a party house looks like after everybody has gone home.
 
Charlie Spencer said:
C'mon, it's not like that doesn't happen now, or at other events.
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I agree but I was wondering if Monster was going to bring in a younger crowd if the race would just be a cover for getting ****faced like spring break is. From what @Nitro Dude has said it is not a concern and I believe him.
 
Nitro Dude said:
The Monster girls uniforms look much better IMO. It could be a lot worse...they could have had a bunch of sumo wrestlers walking around greeting the fans.:)
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That wouldn't make the slightest difference to me. I only want to be greeted by one group of people: the ones who check my cooler and scan my ticket.
 
ted@economy said:
Did not know this . If true , it would be the most short sighted business decision in history . Completely eliminating any future prospect of returning previous pricing for series sponsorship.
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It is completely the opposite as if Monster can revive interest in the series and cultivate a younger demographic it will make the title sponsorship a thing of value again. As of now with an ancient audience and interest that recedes annually it is easy to see why Nascar had to essentially give the title sponsorship away.
 
Charlie Spencer said:
That wouldn't make the slightest difference to me. I only want to be greeted by one group of people: the ones who check my cooler and scan my ticket.
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I don't want to be greeted by anyone but would accept the group you mentioned. I love pretty women as much as the next guy but if ogling them is a priority I will go to the beach, the gym, the bar, my buddy's company or any number of other places. Having gals primping and posing in clothing 3 sizes smaller then them when I am there to see a race does nothing for me.
 
Nitro Dude said:
You may be surprised how much of the female audience enjoys taking pics with the Monster Girls. After reading a lot of the posts on here I'm getting the feeling a lot of fans must think there is some big stage with Monster girls doing live porn or dancing naked. Monster girls is nothing new, there has been sexy girls around entertainment, racing, and sports activities way before I was born in 1956. IMO, it starts from when we were in high school with pretty girls doing flips in very short skits that shows their butts every time they do a cartwheel. But that being said...you are right, there will be some women and men that will be offended...that's just the way the world works.:)
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Some people walk in the door offended.
 
Revman said:
A fair point, but I have never felt that the changes to this point fundamentally impacted what I love about this sport. I am concerned with this batch. Additionally, I think that I have more trust in the networks (kind of) to preserve the core of the sport. I worry that Monster will come in with all of their Monster stuff, and turn it into a sh!t show. Here's the thing that I think is undeniable....Monster cannot leave this sport in worse shape than it found it. I have never bought into the sport going to sh!t because of attendance and ratings. I think that many use the heyday numbers as an unfair baseline. HOWEVER, I will acknowledge that this sport is at a place where it cannot afford to go backwards. I have visions of what a party house looks like after everybody has gone home.
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My concern for Nascar isn't so much based upon a comparison of today versus 10-15 years ago but the solid steady year over year decline as at some point losses like that are not sustainable. IDK what if any changes to Nascar the networks have mandated but I am sure none of the changes have been made without the Networks knowledge and approval.
 
Skoalbandit33 said:
It is completely the opposite as if Monster can revive interest in the series and cultivate a younger demographic it will make the title sponsorship a thing of value again. As of now with an ancient audience and interest that recedes annually it is easy to see why Nascar had to essentially give the title sponsorship away.
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Interesting . If I were MacDonalds or Busweiser , I would offer to bring my customer base to NASCAR if they paid me to be title sponsor! Their bases are much bigger than Monster's.
 
ted@economy said:
Interesting . If I were MacDonalds or Busweiser , I would offer to bring my customer base to NASCAR if they paid me to be title sponsor! Their bases are much bigger than Monster's.
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It is possible that a company such as you mentioned may have offered Nascar more money than the 20 million Monster is paying but it would have not moved the needle in the direction Nascar needs to go. By that I mean attracting younger fans and those currently living the Monster lifestyle (whatever that is) in other series Monster is involved in. Even though Nascar essentially gave away the sponsorship I see it as a very small step backward monetarily for the chance to revive the series because as of right now it is dying a little bit more each year.
 
Skoalbandit33 said:
I don't want to be greeted by anyone but would accept the group you mentioned. I love pretty women as much as the next guy but if ogling them is a priority I will go to the beach, the gym, the bar, my buddy's company or any number of other places. Having gals primping and posing in clothing 3 sizes smaller then them when I am there to see a race does nothing for me.
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Unless you and Charlie stand in one of the many long lines to get a pic with the Monster girls you probably wont even notice them as you head for your seat. It could be a win win for you because while some are in line to see them then the line to get to your seats will be shorter.:)
 
Skoalbandit33 said:
My concern for Nascar isn't so much based upon a comparison of today versus 10-15 years ago but the solid steady year over year decline as at some point losses like that are not sustainable.
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I understand, but you have to be declining from something. There was a starting point. I think that at some point, NASCAR hits the reasonable mark. To your point, however, that point is almost impossible to find anymore because there hasn't been any plateauing. Without question NASCAR is searching, and I truly believe that what they are looking for is not forward, but behind them.

They need to get off of this overemphasis on drivers, and get back to what makes this sport great--the ******** cars. Drivers will come and go--we will forget about Carl Edwards, but what will remain is this fabulous machinery. It is so minimized now. The Gen 6 lost momentum because nobody ever chose to sustain it. This is why I am so proud of what Toyota did in introducing the NASCAR Camry alongside the production version. Awesome for Toyota NASCAR fans, but perhaps an introduction to NASCAR for Camry buyers who hadn't ever consider the connection. The presentation was done in a production context--not at the TRD facility or whatever. Akio Toyoda attended--which shocked me. This sport is significant to them. Yeah, I get that there isn't anything "stock" about NASCAR, but racing isn't about that anymore. As I have said repeatedly, racing is about a manufacturer's expression of what it is when it wants to compete--whether real or imagined. This will spur interest. 30% of Toyota buyers now cite a connectedness to NASCAR. Let's get their asses to the races, and let's get them watching. Frankly, manufacturers have some work to do as well. Although the big picture Toyota is jacked about NASCAR, employees at my local dealership don't have a clue. I have suggested special service deals, etc. on Toyota win weeks, and they just look at me like I am an idiot. I wonder what the 30% number could look like if the freakin' guys servicing and selling the cars shared the passion? I am working on it. Letters are written to Regional offices, and I am talking to management at my dealership. I told them, "The next time I walk into this dealership, and anybody says, 'What's that M&M's hat about?' I will walk out and not come back." I will say, however, that the new Camry and it's presentation was the buzz of my dealership yesterday when I was in for service....and given that the NASCAR was concurrently presented, guess what....there was NASCAR talk. I live in a region where NASCAR isn't just ignored, but probably hated so this is big.
 
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